Bachelor of Arts in Emerging Media and Communication

The changing nature of communication in a technologically sophisticated, message-saturated global economy has created a fast-growing need for graduates with the ability to communicate effectively in a wide range and mix of media.

In the Emerging Media and Communication degree program, students learn to combine critical thinking with creative production to become engaged digital citizens.

Located within the school of Arts and Humanities the Emerging Media and Communication degree addresses the importance of understanding the social and cultural implications of an “always on” world. Through a range of disciplines including media studies, communication, psychology, art, history, writing, philosophy, and sociology, students will question the significance and impact of digital media on our major social structures and cultural institutions, working to understand how this affects what it means to be a citizen in the digital world.

The degree program fosters the skills necessary for students to understand and succeed in the shifting media landscape. Through working on digital media projects, EMAC majors develop critical, creative, and collaborative skills in web design, digital aesthetics, writing and research, social media, and platform and application development.

Students are not only challenged to think about how media and communication function today but are also equipped with the tools to critically understand and create the digital media of tomorrow.

Careers in Emerging Media and Communication

Students graduating with an Emerging Media and Communication degree will have the ability to adapt to a rapidly shifting media and technology landscape. Graduates may gravitate toward careers in social media strategy, communication and/or design, digital journalism and related forms of content for the Web as well as careers associated with public relations and marketing.

The University’s Career Center is an important resource for students pursuing postgraduate employment. Licensed counselors are available to provide strategies for mastering job interviews, writing professional cover letters and resumes and connecting with campus recruiters, among other services.

High School Preparation

Students who wish to major in emerging media and communication should complete:

  • Four units of language arts, including at least one unit of writing skills
  • Three units of a single foreign language
  • Four units of math
  • Three units of science
  • Four units of social science
  • One unit of fine arts
  • Two and a half units of general education electives

Emerging Media and Communication at UT Dallas

(120 semester credit hours)

The undergraduate major in Emerging Media and Communication is designed to educate “communicators of the twenty-first century” who can contribute to evolving fields such as journalism, advertising, public relations, corporate and civic communications, and the entertainment industry.

(36 semester credit hours)

The Emerging Media and Communication Masters degree attracts students looking to practice new media as well as understand the way it is transforming our culture.

In the EMAC degree plan, students can choose electives that focus on mass communications, human computer interaction, psychology, or other related areas within Arts & Technology, including: blogs & other forms of writing, digital video, social networks, interactive narrative, and interaction design.

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Honors Program and Fast-Track

The School of Arts and Humanities (A&H) honors program offers the opportunity for advanced creative and scholarly work and recognition. To earn A&H honors, students must graduate with:

  • A minimum of 30 graded, upper-division semester credit hours at UT Dallas;
  • At least 12 hours of upper-division courses in the student’s major with a GPA of 3.80 in those courses; and
  • The completion of an honors thesis or project evaluated by two faculty members with a grade of at least B+.

Exceptionally well-qualified Arts and Humanities undergraduates who meet the requirements for admission to graduate school should consider the Fast-Track program, which allows them to begin work on an A&H master’s degree before graduation. Qualified seniors may take up to 12 credit hours of approved A&H graduate courses during their senior year, which will apply to their undergraduate degree plans.

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The University of Texas at Dallas

School of Arts and Humanities

The School of Arts and Humanities prepares students for the changes they will face in a media-rich 21st century. By connecting the visual and performing arts with the humanities (philosophy, literature, history), students learn how to think creatively as well as critically. More than 100 full-time faculty members, many of whom are internationally recognized scholars and performers, provide quality instruction on topics ranging from the history of the Middle East to emerging media.

Degrees Offered

Bachelor of Arts: Art and performance, historical studies, literary studies, arts and technology, emerging media and communication

Master of Arts: Arts and technology, emerging media and communication, history, humanities, aesthetic studies, history of ideas, studies in literature, Latin American studies

Master of Fine Arts: Arts and technology

Doctor of Philosophy: Arts and technology, Humanities

Minors Offered

If your academic focus leads you elsewhere at UT Dallas, but you would still like to pursue studies in the School of Arts and Humanities, the following minors are available:

  • Art history
  • Asian studies
  • Communication
  • Creative writing
  • Drama/dance
  • Gender studies
  • History
  • Literature
  • Medical and scientific humanities
  • Music
  • Performing arts
  • Philosophy
  • Spanish/Hispanic area studies
  • Visual arts

Additional Facts

  • Twenty-two faculty members have been awarded prestigious fellowships, including those from the Guggenheim, Fulbright, Alexander S. Onassis and Woodrow Wilson foundations. Others are recipients of the Füst Literary Award, as well as awards from the National Endowment for the Arts and the National Endowment for the Humanities.
  • The school’s nine centers further enhance students’ educational experience by bringing the concept of globalism to campus, by bringing world events into focus through research and by encouraging technological innovation and creativity.
  • The school boasts an aggressive arts outreach program, with more than 75 events per year. Students benefit from master classes with touring artists and performance opportunities that augment classroom learning.

Contact Information

AH Advising
School of Arts and Humanities
800 West Campbell Road, JO31
Richardson, TX 75080-3021
Phone: 972-883-2102

Office of Admission and Enrollment Services
800 West Campbell Road
Richardson, TX 75080-3021
Phone: 972-883-2270 or 1-800-889-2443