Master of Science in Marketing


The master of science in marketing degree program has been specially designed to meet the needs of students in today’s marketplace, preparing those seeking higher level positions in marketing or pursuing a graduate program to further advance their marketing knowledge.

The program lets students choose between two focus areas:  The new venture concentration or  the innovation within the corporation concentration. The program provides a solid foundation in the management disciplines essential to innovation, with specific focus on the tools, techniques and skills required to develop and lead product, service and business model innovation. The local chapters of the American Marketing Association and American Advertising Federation are actively involved with our marketing programs and advisory board.

Program Information

School: Naveen Jindal School of Management

Program: Marketing

Catalog page: MS

MS in Marketing Fact Sheet

Application Requirements

Degree requirements: Bachelor's degree from an accredited institution in the United States, or its equivalent, as determined by the dean of graduate studies

Test score required: Yes

Competitive GMAT (GRE also accepted) score that is less than 5 years old. International applicants must submit a TOEFL score of at least 80 on the Internet-based test that is less than 2 years old.

Letters of recommendation: 3

Applicants must submit three letters of recommendation from individuals who can judge the candidate’s probability of success in graduate school. Use the completed Request for Recommendation form. Letters of recommendation may be sent directly to the program.

Resume required: Yes

Admissions essay required: Yes

Deadlines: University deadlines apply.


Alex Edsel
JSOM Advising Office
Jindal School of Management
The University of Texas at Dallas, SM 20
800 W. Campbell Road
Richardson, TX 75080-3021
Office: JSOM 2.250

Possible Careers

Chief marketing officer (CMO), business development, brand, marketing, marketing analytics, digital marketing, and product development or management Vice President/Director/Manager

Salary Information

See Bureau of Labor Statistics for detailed salary information on these careers. Another great resource is the Occupational Outlook Handbook.