Bachelor of Science in Marketing

Marketing touches all aspects of modern living — whether it’s internal marketing in organizations or product placement or developing brand loyalty. Corporations, not-for-profit organizations such as hospitals and schools and even government agencies all see aspects of marketing as important to their business structure. The bachelor’s degree in marketing provides students with practical and theoretical training so they may make strategic, effective and ethical decisions in their careers. Students will learn how to communicate effectively regardless of venue and set profitable and fair pricing.

The distinguishing feature of this marketing degree is its emphasis on quantitative analysis. The demand is growing for marketing professionals who are proficient in using the systems and analytical tools to analyze data in order to make better marketing decisions.

Careers in Marketing

Graduates seek careers in product and brand management, sales and business development, market research, market analytics and advertising and promotions.

Licensed counselors provide students with strategies for mastering job interviews, writing professional cover letters and resumes and connecting with campus recruiters, among other services. Jindal School students are encouraged to hold internships. The school’s fully staffed Career Management Center, working in tandem with the University’s Career Center, helps students prepare for and seek internships, as well as postgraduation employment.

Marketing at UT Dallas

A 120-hour curriculum leads to a degree in marketing. All undergraduate degrees require a core of 42 hours. In the core courses, students learn theories and analytical techniques that can be applied to the functional areas of business, such as marketing.

To obtain a minor in marketing, students must complete the requirements for their major and take 12 hours of marketing core courses and 6 hours in marketing-guided electives.

Key features of student-focused programs and experiences:

  • Staffed with faculty who have consistently obtained high teaching evaluations including six teaching awards in the past seven years.
  • Fast-track option combines undergraduate degree and an MBA with a concentration in marketing.
  • Student chapter of the American Marketing Association.
  • Sponsored marketing competitions.
  • Invited industry guest speakers in courses.
  • Top marketing internships through the Naveen Jindal School of Management Career Management Center.
  • The Morris Hite Center disseminates marketing research to industry practitioners.
  • Jindal School Marketing Advisory Board includes lead- ing practitioners in North Texas.

Living Learning Community

The Naveen Jindal School of Management Living Learning Community is a special opportunity for incoming freshmen interested in pursuing a business degree. These select students live together in on-campus housing, attend classes together and participate as a group in social activities. For information, contact Associate Dean Marilyn Kaplan at

Management Honors Program

The Charles and Nancy Davidson Management Honors Program (DMHP) gives undergraduate students who meet academic qualifications the opportunity to enhance their experience at the Naveen Jindal School of Management. The DMHP students get opportunities to improve their leadership skills, travel and meet through regularly scheduled community service projects and other social events, and work with UT Dallas professors.

  • The DMHP students get to know other bright, motivated Naveen Jindal School of Management students in and out of class and take core classes with small enrollments.
  • The DMHP students meet area business leaders in class, at their worksites and through special tours.
  • Ten Dean’s Excellence Scholarships of $1,000 each are available each year to the honors program students.
  • The DMHP classes are noted on UT Dallas transcripts.
  • The DMHP students receive special recognition at graduation and on their diplomas.

Fast-Track Options in the Jindal School

All undergraduate degrees in the Naveen Jindal School of Management offer a fast-track option. These programs allow students to save up to 12 credit hours in completing an undergraduate and master’s degree. Students with qualifying grades embark on the fast-track option in their senior year of their undergrad program. Pursuing a fast-track BS/ MS or BS/MBA requires careful course selection and academic dedication but opens up additional career opportunities for those students who complete the program.

The University of Texas at Dallas

Naveen Jindal School of Management

The largest of the seven schools at UT Dallas, the Naveen Jindal School of Management offers a full complement of programs at the undergraduate, graduate and executive levels. The Jindal School’s mission is to meet the challenges of a rapidly changing, technology-driven, global society by partnering with the business community to:

  • Conduct research-enhancing management knowledge
  • Deliver high-quality management education to a diverse group of undergraduate and graduate students and practicing executives
  • Develop, innovate and continuously improve programs advancing management education and practice

Degrees Offered

Bachelor of Science: Accounting, business administration, finance, global business, management information systems, marketing, supply chain management

Master of Science: Accounting, finance, healthcare management, information technology and management, innovation and entrepreneurship, international management studies, management and administrative sciences, marketing, supply chain management, systems engineering and management

Master of Business Administration: Full-time, professional evening cohort, professional flex, executive, global leadership executive, healthcare management for physicians executive, project management executive

Doctor of Philosophy: International management studies, management science


  • The Naveen Jindal School of Management faculty ranks No. 16 globally in research productivity.
  • U.S. News & World Report ranks the school’s Full-Time MBA program in the top 50 programs in the U.S. and No. 16 (tied) for public universities nationwide.
  • Business Week and U.S. News & World Report rank the Naveen Jindal School of Management’s undergraduate program among the nation’s top 100 programs.

Contact Information

Recruitment Team
Naveen Jindal School of Management SM40
800 West Campbell Road
Richardson, TX 75080-3021
Phone: 972-883-5889

Office of Admission and Enrollment Services
800 West Campbell Road
Richardson, TX 75080-3021
Phone: 972-883-2270 or 1-800-889-2443