Fall 2010 - Undergraduate Course Description
Intructor:
Tady, Lorraine
Discipline and Number
ARTS 3363 Section: 001
Day:
M Time: 12:30 PM - 3:15 PM
Course Title:
Typography Etc. Design II

DESCRIPTION OF COURSE:

DESCRIPTION OF COURSE:

DESIGN II - TYPOGRAPHY, IMAGE, COLOR, DESIGN

Intrigued with visual challenges, color, typography, and design? Making images as a visual artist or anticipating design problems? Whether participating as a designer or visual artist, this class encourages individuals to strengthen and grow their design sensibilities through the engagement of font, image, and color.
Small lab projects and larger, resolved and developed works will investigate:
(1) The elements and principles of design as applied to complex problems
(2) Strategies for idea development and problem solving
(3) Concepts and images from early and recent design history
(4) Current design dialogues and contemporary design
Assignments invite digital works, traditional materials, and other various mediums as preferred by the student.

ARTS 3363 Design (3 semester hours) Explores concepts and techniques in design including color theory, composition, and 2D and 3D design.

REQUIRED TEXTS:

REQUIRED TEXTS:

Recommended Text:
"Meggs' History of Graphic Design", by Philip B. Meggs and Alston W. Purvis

Additional recommended materials for reference:
"The Visual Display of Quantitative Information" by Edward R. Tufte
"Visual Explanations: Images and Quantities, Evidence and Narrative" by Edward R. Tufte
"Envisioning Information" by Edward R. Tufte
"The Laws of Simplicity" by John Maeda
Various current design blogs and internet magazines will be introduced and discussed in class.

COURSE REQUIREMENTS/EVALUATION CRITERIA:

COURSE REQUIREMENTS/EVALUATION CRITERIA:

Prerequisite: Three hours of lower-division studio art coursework. May be repeated for credit as topics vary (6 hours maximum). Catalog Prerequisites: ARTS 1316, ARTS 2316, ARTS 2350, ARTS 2380, or ARTS 2381


1.) Attendance, and participation in workshops, lectures, discussions, and critiques
2.) Completion of approximately 4-5 projects and additional studies
3.) Individual growth and development
4.) Excitement, enthusiasm, and creativity brought to each assignment
5.) Critical and investigative seeing and thinking
6.) Use of library, internet, periodicals, etc. for research, reference and visual resource
7.) Sketchbook or image file of references and ideas

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