Fall 2010 - Undergraduate Course Description
Bell, Lisa
Discipline and Number
COMM 4314 Section 001
TR Time 2:30 PM - 3:45 PM
Course Title

Description of Course:

The course will emphasize the critical evaluation of persuasive messages and the design of persuasive appeals. By merging theory and practice, students will focus on an understanding of persuasive techniques as a mean for influencing attitudes, beliefs, opinions, and actions in a variety of contexts, including business, politics, interpersonal interactions, and via media and technology-based communication. Prerequisites: RHET 1302 .

Required Texts:

Course Requirements/Evaluation Criteria:

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