Fall 2013 - Undergraduate Course Description
Intructor:
Bell, Lisa
Discipline and Number
COMM 4314 Section: 001
Day:
MW Time: 2:30 PM - 3:45 PM
Course Title:
Persuasion

DESCRIPTION OF COURSE:

Persuasion (COMM 4314) blends theory and practice to help students understand persuasive strategies in professional, public, and interpersonal settings. Putting the science of persuasion into practice is a complex art that does not lend itself to formulaic recipes. Therefore, this class approaches persuasion primarily through a theoretical lens, asking three main questions:

• How do attitudes work?
• How can we shift attitudes and change behaviors?
• How can we design messages to target these processes?

This theoretical approach allows students to strategize ways to increase their effectiveness as they craft persuasive appeals.

REQUIRED TEXTS:

Anticipated textbook: Richard M. Perloff, The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4e. Routledge, 2010. ISBN: 978-0-415-80568-1

COURSE REQUIREMENTS/EVALUATION CRITERIA:

Class activities blend lecture with discussion and exercises. Assignments vary each semester but generally include exams, written analytical assignments to assess theory, and a presentation to demonstrate strategic implementation of theoretical concepts. COMM 4314 satisfies the Written and Oral Requirement for the Certificate in Critical Communication Skills (C3).

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