EMAC Prof Challenges Old School News Approaches
Go digital or go home. That was the message Dr. Dave Parry, assistant professor of Emerging Media and Communication (EMAC) at UT Dallas, told an audience of journalists at the National Conference of Editorial Writers (NCEW), held Sept. 22–25 in Dallas.
UT Dallas was a sponsor of the event, which included an appearance by Gov. Rick Perry and a keynote address by Homeland Security Secretary Janet Napolitano.
In a session titled, “Emerging Media: What Works, What Doesn’t: How You Can Get Ahead of the Curve,” Parry sat on a panel alongside Paul Burka, senior executive editor of Texas Monthly; and Mark Medici, director of audience development at The Dallas Morning News.
While each discussed their connection to and thoughts on emerging media, Parry differentiated himself right away, saying, “I am not a journalist. It is my job to look at broad cultural changes.” He went on to say that newspapers and their vertical communication business model were in decline and had no future.