NEWS

Audience Research in the New Media Landscape: Current Assessment and Future Directions

February 05, 2014

The School of Arts and Humanities announces Angela M. Lee, MA Candidate for Assistant Professor in ATEC (EMAC) Ms. Lee will give a talk entitled Audience Research in the New Media Landscape: Current Assessment and Future Directions 

This presentation will introduce a number of theoretical and empirical approaches to the study of audiences in today’s high-choice media environment, addressing the following questions: Why should communication scholars care about audience research? What is the audience’s role in the new media landscape? Who is using what type of news and why? And why are people not consuming news? The presentation will conclude with recommendations on future directions for audience research.

 Tuesday, February 11 at 11 am in ATC 2.811

b15bf8a8316675285f15be73076cd20eAngela M. Lee is a Ph.D. candidate in the School of Journalism at University of Texas at Austin. She received her M.A. from the Annenberg School for Communication at University of Pennsylvania, and B.A. from UCLA with Phi Beta Kappa, Magna Cum Laude, College of Letters & Science Honor, and Departmental Honor in Communication Studies.

Angela has published in peer-reviewed journals such as Communication Research, Journalism Studies, Journal of Broadcasting & Electronic Media, and Digital Journalism, and her collaborative work has been featured on the Nieman Journalism Lab website, The New York Times, Los Angeles Times and The Philadelphia Inquirer. Recently, Angela was interviewed by the Annett Strauss Institute for Civic Life for her collaboration with The Dallas Morning News, to which she offers empirical and analytical consultation on audience research.

Ms. Lee will meet with students at 4 pm on Monday, Feb. 10  in ATC 2.807.