J. Michelle Abuda

 

J. Michelle Abuda job shadowed with Wright IMC, an organization that provides marketing services to clients, utilizing web design, social media, television, and search engine optimization projects. J. Michelle got to work with other externs on a real marketing project where they came up with a way to market the company’s internship program.

The experience brought her academics into a new light. “Externing at WrightIMC made me realize that I wanted to focus on technology in businesses, rather than just entrepreneurialism in general. It made adding on my MIS double major that much more significant.” It also demonstrated the value of her educational path. “The externship helped me realize the importance of technology and social media on businesses, and how influential these tools are going to be in the future.”

She encourages other students to take full advantage of the networking opportunity an externship provides, and to utilize social media to connect with professionals they meet. “Collect as many business cards as you can, and as soon as you get home at the end of the week, add everyone on LinkedIn so you can build your network!” 

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