Researching Employers
Since employers have indicated that the biggest interview "no-no" is a lack of knowledge about the company, one of your most important tasks in your job search and your overall career development is to learn as much as possible about industry information and the organizations within those industries.
Going to an interview with knowledge of the company will not only convey your sincere interest to the employer but will also help you to gather the information you need for your own decision-making process.
Some of the details you might want to research include:
- History of the organization
- Organizational culture
- Products and services
- Earnings and market share
- Competitors
- Late-breaking news
Best Careers for 2011*
According to U.S. News, the following jobs
"offer a big bang for your buck":
Actuary
Biomedical Engineer
Computer Software Engineer
Court Reporter
Dental Hygienist
Financial Analyst
Gaming Manager
Meteorologist
Physician Assistant
Sales Manager
*Information reproduced from "10 Jobs That Offer a Big Bang for Your Buck" article on usnews.com (U.S. News & World Report).
There are many resources available to assist you in your research
- company websites
- search engines
- professional associations
- chambers of commerce
- local newspapers
- other periodicals

