Dr. Sanjay Jain

Professor of Marketing

O.P. Jindal Distinguished Chair

As a scholar in marketing, Jain is interested in conducting research in the areas of competitive strategy, behavioral game theory and experimental game theory.

“I am particularly interested in understanding how consumer psychological and sociological phenomena can affect a firm’s behavior,” Jain said. “This is an exciting area with a lot of potential to not only help firms but also to inform consumer decision-making and public policy.”

Jain began teaching in the Naveen Jindal School of Management at UT Dallas in 2016. He previously held the J.C. Penney Endowed Chair in Marketing and Retailing Studies at the Mays Business School at Texas A&M University. Before joining Texas A&M in 2006, Jain taught at the University of Maryland and Purdue University.

Jain’s research has been published in the Journal of Marketing Research, Marketing Letters, Marketing Science and Management Science.

He is an associate editor for Management Science, Marketing Science and Quantitative Marketing and Economics. He sits on the editorial review board of the Journal of Marketing Research. He was awarded the Outstanding Service award from Management Science in 2009, 2010 and 2011.

Jain earned his PhD in marketing at the University of Arizona and a bachelor’s degree in industrial engineering from the Indian Institute of Technology Roorkee in India.

Dr. Sanjay Jain

Naveen Jindal School of Management


Naveen Jindal established the chair in 2012 to support the research and scholarly activities of the chairholder in the Naveen Jindal School of Management.


Jain received the INFORMS Society of Marketing Science Practice Prize Award in 2007. He also was the winner of the INFORMS Society for Marketing Science Practice Prize in 2009. His research has been a finalist for the Paul Green Award for the best paper published in the Journal of Marketing Research in 2002, the John D.C. Little Award for the best paper published in Marketing Science or marketing section of Management Science in 2008, and the INFORMS Society of Marketing Science Long-Term Impact Award in 2011. 


“The O.P. Jindal Chair will allow me to advance my research. I feel deeply humbled and honored to receive this chair.”