Office of Communications

Logos, Trademarks, and Wordmarks

UTD logos, trademarks and wordmarks may be used exclusively for official purposes of The University of Texas at Dallas in the exact manner and color specifications noted below. Graphic representations of the illustrated logos are available to UTD staff and faculty on the web from Web Services.

Wordmark

The official wordmark for The University of Texas at Dallas is:

• The University of Texas at Dallas
• THE UNIVERSITY OF TEXAS AT DALLAS

The wordmark may be used in any font or color that is harmonious with the design elements of the publication. It may, however, only be used in either “ALL CAPS” or upper and lowercase as noted above. The word “The” should always be included in the wordmark before the word “University.”

The cover page of all publications should always prominently feature the university wordmark as part of the headline: The University of Texas at Dallas.

In text, the university may also be referred to as UTD, following the first reference to the university as The University of Texas at Dallas. The abbreviation U. T. Dallas is also acceptable in text but should not be used as a headline in publications.

The University of Texas System: Always put a space between “U.” and “T.” for U. T. System and the campuses in print publications. When referencing the U. T. System, use “The University of Texas System” on first reference and “the U. T. System” on second reference. It is also correct to refer to “the System” on second reference. “System” should always be capitalized.

Logo

The UTD logo is one of the most important and frequently recognized graphic representations of The University of Texas at Dallas. To preserve its visual identity, the logo must only be used in the design, manner and specifications noted. Please refer to Web Services for additional information regarding logo appearance.

Preferred:

Acceptable variant for two-color publications:

In publications, the UTD logo should always be used in conjunction with the wordmark “The University of Texas at Dallas” in the headline.

Specifications:

Print

• Orange - PMS 159
• Green - PMS 348
• Black
• White

Web

Orange - Hexadecimal Code #CD5806

Green - Hexadecimal Code #007E3A

Promotional Logos

The following logos are acceptable for use on promotional items but should not be used for publications.

Specifications:

• Orange - PMS 159
• Green - PMS 348
• Black
• White

UTD Seal

The official seal for The University of Texas at Dallas should be restricted to use on official documents or other legal, academic or high-level university publications. The UTD seal represents the authority of the university and should not be used as a decorative symbol.

 

 

Specifications:

• Orange - PMS 159
• Green - PMS 348
• Red - PMS 200
• Blue - PMS 301
• Black
• White

Additional specifications for the seal - 163K file

Mascot

The official mascot of The University of Texas at Dallas is "Temoc."

Comets Logo

The “Comets” logo is the official athletic logo for The University of Texas at Dallas. It may only be used in the design and color specifications noted below:

Specifications:

• Orange - PMS 159
• Green - PMS 348
• Black
• White

Stationery, Business Cards and Envelopes

Stationery, business cards and envelopes are the most frequently used communications of UTD. Every letter, envelope and business card distributed to our external audience reinforces the recognition and image of The University of Texas at Dallas.

All stationery, business cards and envelopes must be ordered through the UTD Printing Division and the UTD Copy Center and must not deviate from the established UTD guidelines. See the “Printing Section” of this guideline for ordering procedures.

Registration of Trademarks

Anyone interested in registering a trademark for The University of Texas at Dallas should contact Lauraine O’Neil at (972) 883-4427.