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The University of Texas at Dallas
Graduate Admissions

Master of Science in Marketing

Degree Requirements

The Master of Science in Marketing program is designed to meet the needs of students in today’s data driven marketplace, where the exponential growth in data generated from store scanners and web transactions, navigation, search, and more recently, social media requires new marketing skills and knowledge.

The Master of Science in Marketing program allows students to choose from five different tracks:

  1. Advertising & Brand Management
  2. Business Development
  3. Marketing Analytics and Market Research (optional Professional Certificate)
  4. Marketing Management
  5. Product Management (optional Professional Certificate) 

The Master of Science in Marketing is designed for students with or without previous educational background in this area.  Courses are primarily offered in the late afternoon and evenings of weekdays. Several courses are currently offered through the World Wide Web. 

At least 36 hours of management course work is required for the Master of Science degree, including nine (9) hours of business core courses, nine (9) hours of marketing core courses and 18 hours of marketing focused core courses and/or electives depending on the track chosen. Students can obtain a dual MS and MBA degree by taking a total of 63 credits (assuming they meet all the degree requirements for both programs).

Prerequisites

Calculus is NOT a requirement or prerequisite for the M.S. in Marketing degree program.

Business Core Courses (9 credit hours)

MKT 6301         Marketing Management
OPRE 6301      
Quantitative Introduction to Risk and Uncertainty in Business
MIS 6326          Database Management Systems

Marketing Core Courses (9 credit hours)

MKT 6309         Marketing Research
MKT 6310         Consumer Behavior
MKT 6339         Capstone Marketing Decision Making

Choose from one of the following four specialized tracks or from the Marketing Management track (18 credit hours)

Specialized Tracks in Marketing

Advertising
& Branding
(12 hrs)

Business Development (12 hrs)

Marketing Analytics
& Market Research
(12 hrs)

Product Management

 (12 hrs)

 

MKT 6321 Interactive & Digital Marketing

MKT 6323  Database  Marketing

MKT 6321 Interactive & Digital Marketing

MKT 6328 Product Management

MKT 6330 Brand Management

MKT 6331  Sales Management

MKT 6323  Database  Marketing

MKT 6329 New Product Development

MKT 6332  Advertising & Promotional Strategy

MKT 6332  Advertising & Promotional Strategy

MKT 6337 Marketing Analytics using SAS (or MIS6334 with consent of Program Director)

MKT 6330 Brand Management

MKT 6350 Competitive Marketing Strategy

MKT 6333  Channels & Retailing

MKT 6362 Marketing Engineering

MKT 6336 Pricing

Elective options
(select 6 hrs)

Elective options
(select 6 hrs)

Elective options
(select 6 hrs)

Elective options
(select 6 hrs)

IMS 6365 Cross-Cultural Communication & Management

ENTP 6382 Professional Salesmanship

MIS 6318 Electronic Commerce

IMS 6310 International Marketing

MIS 6344 Web Analytics

MIS 6324  Business Intelligence Software

MIS 6344 Web Analytics

MKT 6320 New Technology Forecasting

MKT 6323  Database  Marketing

MKT 6321 Interactive & Digital Marketing

MKT 6320 New Technology Forecasting

MKT 6332  Advertising & Promotional Strategy

MKT 6335 Advertising Research

MKT 6338 Customer Relationship Management

MKT 6329 New Product Development

MKT 6333 Channels & Retailing

MKT 6340 Marketing Project

MKT 6340 Marketing Project

MKT 6335 Advertising Research

MKT 6340 Marketing Project

 

MKT 6350 Competitive Marketing  Strategy

MKT 6336 Pricing

MKT 6350 Competitive Marketing  Strategy

 

MKT 6360 Services Marketing 

MKT 6340 Marketing Project

MKT 6360 Services Marketing 

 

MKT 6380 Entrepreneurial Marketing

OPRE 6332 Spreadsheet Modeling

MKT 6362 Marketing Engineering

 

 

For optional SAS Graduate certification (all 3 plus OPRE 6301):

MKT 6380 Entrepreneurial Marketing

 

 

MIS 6324 Business Intelligence Software and Techniques

OPRE 6362 Project Management

 

 

MIS 6309 Business Data Warehousing with SAP

 

 

 

MIS 6334 Advanced Business Intelligence with SAS

 

 

 

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Marketing Management Track: For this track, there are no track core courses. Students may select any 18 hours from the offerings listed below; however, at least 9 hours must be from the marketing area courses (i.e. have a MKT prefix in the course number).  

Marketing Area Courses

MKT 6320 New Technology Forecasting
MKT 6321 Interactive & Digital Marketing
MKT 6323 Database Marketing
MKT 6328 Product Management
MKT 6329 New Product Development
MKT 6330 Brand Management
MKT 6331 Sales Management
MKT 6332 Advertising & Promotional Strategy
MKT 6333 Channels & Retailing
MKT 6335 Advertising Research
MKT 6336 Pricing
MKT 6337 Marketing Analytics using SAS
MKT 6338 Customer Relationship Management
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
MKT 6360 Services Marketing
MKT 6362 Marketing Engineering
MKT 6380 Entrepreneurial Marketing  

Non-Marketing Area Courses

ACCT 6201 Financial Accounting
ACCT 6305 Accounting for Managers
ENTP 6382 Professional Salesmanship
FIN 6301 Financial Management
IMS 6310 International Marketing
IMS 6314 Global eBusiness Marketing
IMS 6365 Cross-Cultural Communications & Management
MIS 6309 Business Data Warehousing with SAP
MIS 6318 Electronic Commerce
MIS 6324 Business Intelligence Software and Techniques
MIS 6334 Advanced Business Intelligence with SAS
MIS 6344 Web Analytics
OB 6301 Organizational Behavior
OPRE 6332 Spreadsheet Modeling
OPRE 6362 Project Management

Last Updated: July 31, 2012