• Home
• Schools of Study
  • Arts and Humanities
  • Behavioral and Brain Sciences
  • Economic, Political and Policy Sciences
  • Engineering and Computer Science
  • General Studies
  • Management
  • Natural Sciences and Mathematics
• Special Programs
  • Academic Bridge
  • Collegium V
  • McDermott Scholars
• Admissions
  • Entering Freshmen
  • Transfer Students
  • Math Placement
  • THEA
• Scholarships
  • Academic Excellence
  • Major Fellowship Awards
  • Specialized Competitive Fellowships
  • Overseas Awards
  • Terry Scholarship
• LRC
  • Math Lab
  • Writing Lab
  • Supplemental Instruction
  • Testing Center
  • Scantron Scoring
  • Contact
• Staff
• Advising
  • Advising Staff
  • Advising Handbook
  • Academic Appeals
  • AP Credit
  • CLEP Credit
  • IB Credit
  • Minors Handbook

Entrepreneurship

 

AIM 2300	Principles of Accounting
BA 3310 (or BA 4310)	Entrepreneurial Finance for Non-Majors
BA 3365	Principles of Marketing
BA 4308	Entrepreneurship
BA 4311	Entrepreneurial Strategy
Upper-level BA*

* An additional 3 hours to be selected from BA 3372, BA 4335 or BA 4336. Course prerequisites must be met.

---

AIM 2300 Principles of Accounting (3 semester hours) This course will introduce students to accounting concepts and principles used to make decisions by business managers and investors. The course is designed to benefit all students who will be future users of accounting information. This course cannot be used to fulfill degree requirements by students in the School of Management. (3-0) Y

BA 3310 Entrepreneurial Finance for Non-Majors (3 semester hours) This course explores the process of raising capital and managing the capital in entrepreneurial new ventures. The course will focus on the issues of forecasting cash flows, cash flow management, capital budgeting, valuation, capital structure and the various financing methods and mechanisms available to entrepreneurs (bootstrapping, angel investors, venture capitalists, IPOs seeking to raise capital for a new venture). Prerequisite: AIM 2301 and at least sophomore standing or consent of instructor. This course cannot be used to fulfill degree requirements by students in the School of Management. (3-0) Y

or

BA 4310 Entrepreneurial Finance (3 semester hours) This course explores the process of raising capital and managing the capital in entrepreneurial new ventures. The course will focus on the issues of forecasting cash flows, cash flow management, capital budgeting, valuation, capital structure and the various financing methods and mechanisms available to entrepreneurs (bootstrapping, angel investors, venture capitalists, IPOs seeking to raise capital for a new venture). Prerequisite: AIM 2301 and BA 3341. (3-0) Y

BA 3365 Marketing Management (3 semester hours) Marketing principles including marketing planning, the decision making environment, market measurement, product decisions, promotion, pricing, and distribution. Special emphasis placed upon the determination and evaluation of market segments. (3-0) S

BA 4308 Entrepreneurship (3 semester hours) This course explores all aspects of entrepreneurship and the process of creating new ventures. Topics will include the role of entrepreneurship in the economy, opportunity recognition and evaluation, bootstrapping, entrepreneurial strategies, venture finance, writing a business plan and managing the growth process. Student teams will prepare and present business plans during the semester. (3-0) Y

BA 4311 Entrepreneurial Strategy (3 semester hours) This course is designed to show students how to identify potential business opportunities, determine what constitutes a good business model, and to strategically implement a business proposal. Topics of focus include an overview of the entrepreneurial process, determinants of venture success in high tech and other business environments, and strategies for industry entry and venture growth. Prerequisite: AIM 2300 or AIM 2301 and at least sophomore standing. (3-0) Y

With 3 Additional Hours to be taken from:

BA 3372 Export Market Development (3 semester hours) Survey of factors affecting export markets. Examination of free trade versus strategic trade; trade protectionism; role and influence of the WTO; impact of regional trade agreements (e.g. NAFTA, EU); supply chain management, logistics and distribution challenges; and trade finance. Prerequisites: MATH 1326 and MATH 2333. (3-0) Y

BA 4335 Market Research (3 semester hours) This course provides an overview of the entire marketing research process which includes problem definition, research design, use of secondary data, collecting primary data, designing surveys, sampling, fieldwork, basic data analysis, and reporting of findings. Emphasis will be on using market research to make better marketing decisions. Students are expected to know basic marketing and have an aptitude for quantitative analysis. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3-0) Y

BA 4336 Marketing Strategy (3 semester hours) This course provides an overview of how strategy is developed in marketing. This course emphasizes the integration os knowledge from previous marketing courses and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3-0) Y

For additional information, please contact the Office of Undergraduate Studies