Dr. Rosanna Guadagno, Candidate for Associate Professor in Emerging Media and Communication will give a presentation on Wednesday, Dec. 4 at 10 am 4 pm in ATEC 3.205 entitled Why We Click: An Examination of Social Influence Processes Online.

Dr. Guadagno received her Ph.D. in Social Psychology from Arizona State University. Her masters and dissertation examined communication mode and gender as moderators of persuasion.

To extend her knowledge on the impact of technology on social interaction, Dr. Guadagno’s completed a postdoctoral research fellow at the Research Center for Virtual Environments and Behavior at the University of California, Santa Barbara where she studied persuasion and non-verbal behavior in immersive virtual environments. Dr. Guadagno then moved to the University of Alabama where she was a founding faculty member of the Social Psychology Program, and its Director for three years.

During this time, she also founded and still runs the Online Social Influence Lab (OSIL; www.onlinesocialinfluence.net). Dr. Guadagno is currently at the National Science Foundation serving as a Program Director for Social Psychology as well as the Science of Learning Centers.

In general, Dr. Guadagno’s research focuses on three main areas, all of which were briefly mentioned above: Social Influence and Persuasion, Social Behavior and Technology, and Gender Roles. She has many publications in each of these three main foci.