Friday,
November 24, 2017

Friday,
November 24, 2017

Category:

Development, Communications Teams Honored

Sept. 11, 2015

Callier Cares video

A fundraising video produced by the development team at UT Dallas’ Callier Center for Communication Disorders received a gold award from the Council for Advancement and Support of Education. The “Callier Cares” video included a number of patients who benefit from Callier’s work in audiology and speech pathology, and also featured several research projects.

A number of UT Dallas development, marketing and communications teams have been honored for their work promoting the University to the public, donors, alumni and students. The awards, from the Council for Advancement and Support of Education (CASE), recognized excellence in advertising, fundraising, videos, news writing and design. 


CASE DISTRICT IV
AWARD WINNERS

Gold Winners

  • Office of Communications, Best Practices in Communications and Marketing
     
  • Office of Communications, Advertising Campaign
     
  • Office of Development and Alumni Relations, Major Gifts/Campaign
     
  • Office of Development & Alumni Relations, Video – Fundraising
     
  • Brittany Magelssen, Writing — Collection

Silver Winners

  • Naveen Jindal School of Management Web Services team, Social Media – Mobile Application
     
  • Office of Communications, Design – Magazine – Complete Spread
     
  • Office of Development & Alumni Relations, Institutional Relations Program, Project or Special Event
     
  • Ben Porter, Writing – Feature – Less than 1,000 Words
     
  • LaKisha Ladson, Writing – Medical/Scientific Collections

Bronze Winners

  • Office of Communications, Social Media – Integration
     
  • Office of Communications, Design – Magazine – Single Spread
     
  • Office of Communications, Design – Magazine – Complete Spread
     
  • Office of Development & Alumni Relations, Integrated Marketing Campaign

The awards were presented during a conference last spring in Austin for CASE’s District IV, which represents nearly 3,000 members from 261 institutions in Arkansas, Louisiana, New Mexico, Oklahoma and Texas. CASE is an international organization for professionals in alumni relations, marketing, communications and development. 

UT Dallas won five gold awards, five silver awards, four bronze awards and four honorable mentions. 

Two of the gold awards recognized an advertising/branding campaign developed by the marketing department in UT Dallas’ Office of Communications. The campaign depicts the pervasive ingenuity that is an integral part of the UTD culture. Ads have run in consumer publications such as Texas Monthly, The Dallas Morning News and the regional edition of The Wall Street Journal. The campaign also was featured on billboards and has appeared on wall wraps at Love Field Airport. 

Another gold award honored a fundraising video produced by the development team at UT Dallas’ Callier Center for Communication Disorders. The “Callier Cares” video was shown at last year’s Callier Cares luncheon, which is a major fundraising event for the center. The video included a number of patients who benefit from Callier’s work in audiology and speech pathology, and also featured several research projects. 

The development team at the Naveen Jindal School of Management received a gold award for its “United in Excellence” faculty and staff fundraising campaign. Using a website, posters, collateral and face-to-face meetings, faculty and staff at the school were encouraged to participate in the University’s Realize the Vision: The Campaign for Tier One & Beyond

The fifth gold award was given to communications manager Brittany Magelssen for her collection of stories on criminology research. The stories discussed the work of Dr. Alex Piquero, Ashbel Smith Professor of Criminology, and Dr. Nadine Connell, assistant professor of criminology. The series included research on predicting which people will commit murder, which youths are more likely to be involved in crime and the willingness of high school students to report weapons at school

CASE award winners are selected based on a number of factors, including overall quality, innovation, use of resources and the impact on the institution or its external and internal communities, such as alumni, parents, students and faculty and staff. The awards program is open to professionals working at member colleges, universities, independent schools and nonprofits around the world.

Media Contact: Phil Roth, UT Dallas, (972) 883-2193, [email protected]
or the Office of Media Relations, UT Dallas, (972) 883-2155, [email protected].


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