School of Management
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Dr. Frank Bass Wins Top Marketing Research Award
Created Model to Predict Sales and Life Cycles of Consumer Products
RICHARDSON, Texas (June 4, 2003) — Acclaimed University of Texas at Dallas (UTD) marketing and economics expert Dr. Frank Bass has won the prestigious Charles Coolidge Parlin Marketing Research Award for 2003.
The Parlin Award is known as the oldest and most distinguished
award in the field of marketing research. It was established in 1945 by the Philadelphia Chapter
of the American Marketing Association (AMA) and The University of Pennsylvania's Wharton School in
association with the Curtis Publishing Company to honor persons who have made outstanding contributions
to the field. Recipients are either distinguished academics or practitioners who have demonstrated
outstanding leadership and sustained impact on advancing the marketing research profession over an
"It is fitting that Dr. Bass receive this singular honor that recognizes his leadership and contributions in the field of marketing science," said Dr. Hasan Pirkul, dean of the UTD School of Management. "The fact that this is the second major recognition he has received in as many months is yet another indication of the major contributions he has made in his field."
May, research papers by Bass and School of Management Professor Dr. Rajiv Banker were listed among
the top five most-cited papers published in the 50-year history of the influential journal Management
Science. The UTD School of Management was the only school to have the work of two of its faculty
members in the top five.
A native of Cuero, Texas, Bass received a Ph.D. degree from the University of Illinois, an M.B.A. degree from The University of Texas at Austin and a B.B.A. degree from Southwestern University. In 1960, Bass joined the faculty of Purdue University and later become the Loeb Distinguished Professor of Management at Purdue's Krannert School of Management. He joined UTD in 1982 as a marketing professor.
In addition to being a member of the UTD faculty, Bass does consulting work for a number of leading companies in the Dallas/Fort Worth area.
Bass will officially receive his Parlin Award in ceremonies at the AMA's Marketing Research Conference in Los Angeles on Aug. 15.
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This page last updated June 07, 2012