RICHARDSON, Texas (April 18, 2006) — The School of Arts and Humanities at The University of Texas at Dallas (UTD) this fall will add a new area of study to its popular arts and technology degree program — emerging media and communications. Courses in the track will address evolving forms of media and communications, including web-based writing and content development, among other areas.
The new concentration, which is expected to enroll its first students this fall, will highlight such topics as social networks, blogging, podcasting, vodcasting, virtual worlds and games. Beyond introducing students to cutting-edge emerging media technologies and practices, the program will provide a foundation of collaborative skills, theoretical breadth, historical context and ethical sensitivity. The new area also will build on rhetoric, communications and creative writing resources, in addition to leveraging existing arts and technology expertise in Web development, computer imaging and design.
Students also will have the opportunity to publish and broadcast their own original works on a series of new UTD web sites and events, and through partnerships with local media.
The new program will provide a full sequence of undergraduate and graduate courses. Lower division courses will emphasize writing and inquiry and introduce emerging media and upper division and graduate courses will focus on developing voice and on original productions.
Dr. Dennis Kratz, dean of the School of Arts and Humanities, called the emerging media offering “a strategic move by UTD to anticipate, and in fact influence, the future direction of higher education.”
Dean Terry, the arts and technology professor who will head the new area, said that in an era of continuous, ubiquitous, mobile communicating, a new generation of media developers will be in high demand.
“Our students are already fusing creative and intellectual excellence with technological innovation and developing new territories in interactive and participatory media,” Terry said. “This initiative aims to build on that base and create a new wave of next generation writers and content developers, and new media entrepreneurs and artists.”
The University of Texas at Dallas, located at the convergence of Richardson, Plano and Dallas in the heart of the complex of major multinational technology corporations known as the Telecom Corridor, enrolls nearly 14,500 students. The school’s freshman class traditionally stands at the forefront of Texas state universities in terms of average SAT scores. The university offers a broad assortment of bachelor’s, master’s and doctoral degree programs. For additional information about UTD, please visit the university’s website at www.utdallas.edu.