Marketing Strategist Susan Rogers Joins UT Dallas as VP for Communications
Susan Rogers, a marketing strategist and communication specialist, joins The University of Texas at Dallas as vice president for communications. In the new senior-level position, she takes responsibility for enhancing the university's visibility among key audiences.
Rogers, who reports to UT Dallas President Dr. David E. Daniel, assumes her duties Oct. 16.
Daniel called Rogers "a strategic thinker and outstanding communicator well-suited for this new role."
Rogers comes to UT Dallas from the University of Arkansas, where she served as associate vice chancellor for university relations, with responsibility for raising the national profile of that institution through news media campaigns and strategic issues management. She has also served as director of marketing and communications in the Office of Development at Stanford University and as associate vice president for marketing and communications at the University of North Texas.
In addition to her work for educational institutions, Rogers has done communications and marketing consulting for a broad array of clients, including the Modern Art Museum of Fort Worth, the Central Park Conservancy, Long Island University, Lynchburg College, DePauw University and the University of Delaware. She has extensive experience as a writer, reporter and editor at media outlets including The Dallas Morning News, The Miami Herald, The Chicago Sun-Times and D Magazine. She earned a bachelor's degree in journalism from The University of Texas at Austin.
At UT Dallas, Rogers will oversee an integrated communications organization, which will include the university's media relations, advertising and marketing functions and presence on the Internet. In the past, those activities were handled by a variety of university departments.
Updated: 2006-10-06
