Naveen Jindal School of Management

Bachelor of Science in Marketing Degree Requirements (120 hours)

I. Core Curriculum Requirements1: 42 hours

  1. Communication (6 hours)
    3 hours Communication (RHET 1302)
    3 hours Communication Elective (BA 3311)
  2. Social and Behavioral Sciences (15 hours)
    6 hours Government (GOVT 2301 and 2302)
    6 hours American History
    3 hours Social and Behavioral Science Elective (ECON 2301)
  3. Humanities and Fine Arts (6 hours)
    3 hours Fine Arts (ARTS 1301)
    3 hours Humanities (HUMA 1301)
  4. Mathematics and Quantitative Reasoning: (6 hours)
    6 hours Calculus (MATH 1325 and 1326)
  5. Science (9 hours including at least one course with a substantial laboratory component)

1Curriculum Requirements can be fulfilled by other approved courses from accredited institutions of higher education. The courses listed in parentheses are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.

II. Major Requirements: 51 hours

Major Preparatory Courses (15 hours)

ACCT 2301* Introductory Financial Accounting
ACCT 2302* Introductory Management Accounting
BA 2301* Business and Public Law
ECON 2301* Principles of Macroeconomics2
ECON 2302* Principles of Microeconomics
MATH 1325* Applied Calculus I2, 3
MATH 1326* Applied Calculus II2, 3
BA 3333* Quantitative Business Analysis or MATH 2333* Matrices, Vectors, and Their Application4

Major Core Courses (24 hours)

BA 3311 Business Communications2
BA 3341 Business Finance
BA 3351 Introduction to Management Information Systems
BA 3352 Production Management
BA 3361 Organizational Behavior
BA 3365 Principles of Marketing
BA 4305 Strategic Management
BA 4371 International Business
STAT 3360 Probability and Statistics for Management and Economics or BA 3360 Managerial Decision Making under Uncertainty

Major Related Courses (12 hours)

BA 4335 Marketing Research
BA 4337 Product and Brand Management
BA 4338 Sales and Distribution Management
BA 4343 Capstone Course in Marketing

2 A required Major course that also fulfills a Core Curriculum requirement. Hours are counted in Core Curriculum.
3 Students may elect to substitute MATH 2413 and MATH 2414 or MATH 2417 and 2419.
4 Students may substitute MATH 2418 or CS 2305.
*Indicates a prerequisite class to be completed before enrolling for upper-division classes.

III. Elective Requirements: 27 hours

Advanced Electives (6 hours)

All students are required to take at least six hours of advanced electives outside their major field of study. These must be either upper-division classes or lower-division classes that have prerequisites.

Free Electives (12 hours) (6 hours must be non business)

Both lower- and upper-division courses may count as electives but students must complete at least 51 hours of upper-division credit to qualify for graduation.

Guided Electives (9 hours)

Three hours to be selected from BA 3366, BA 3374, BA 4336, BA 4339, BA 4341, BA 4342, or BA 4V93.
Six hours to be selected from BA 3366, BA 3374, BA 4301, BA 4308, BA 4329, BA 4336, BA 4339, BA 4340, BA 4341, BA 4342, BA 4374, BA 4199 and BA 4299, BA 4V90, BA 4V93, ECON 3310.