††††††††††††††††††††††††††††††††††††††††††††††††††††††††††† Case 8 - AOL (A)

 

1.       What was AOLís competitive strategy as of October 1996? In the long run, will this strategy enable AOL to earn economic profits?

 

†††††† 2.What competitive strategy do you recommend for AOL so that it can build and maintain a competitive advantage into the next century?