SWOT Analysis for Amazon.com

 

Strengths

-         focused strategy

-         good understanding of new Internet technology

-          

-          

 

Weaknesses

-         relatively small

-         lack of managerial depth

-          

-          

 

Opportunities

-         enormous growth potential

-         international presence w/o investments in bricks and mortar

-          

-          

 

Threats

-         declining industry

-         emerging competition on web by traditional booksellers

-          

-