Table of Contents
The purpose of this document is to collect, analyze and define high-level needs and features of the Collegiate Sports Paging System. It focuses on the capabilities needed by the stakeholders, and the target users, and why these needs exist. The details of how the Collegiate Sports Paging System fulfils these needs are detailed in the use-case and supplementary specifications.
The purpose of this document is to define the high-level requirements of the in terms of the needs of the end users.
This Vision Document applies to the Collegiate Sports Paging System, which will be developed by Context Integration. This system will allow subscribers to be notified of events relating to collegiate sports events or teams to which they subscribe, and will enable them to view the content they have subscribed to.
Definitions, Acronyms and Abbreviations
See Glossary document.
WebNewsOnLine currently provides news via the World Wide Web as well as in print. It currently holds a very strong position in the Collegiate Sports category, and is looking for ways to expand its revenue base. In the words of Maria Scirpo, CEO:
We will leverage WebNewsOnLine's strength in local and collegiate sports coverage by offering a subscription paging service. Subscribers, for a fee of $15/year, can pick college divisions, teams or even individual athletes that they wish to track. For instance, a subscriber could track the NCAA Pac Ten basketball teams (e.g., Cal, Stanford, UCLA, etc). Every time a story was produced about this division, the subscriber would receive an alpha-numeric page.
After receiving the page, the subscriber can, at their leisure, access the web site. There, on a customized home page, besides the standard stories and links, would be url’s corresponding to each alpha-numeric page received by the subscriber. Behind these url’s will be stories, audio and video relating to the page.
This service will be promoted at college campuses and via various alumni association magazines.
Benefits envisioned from this approach include:
Product Position Statement
The target market for this system is comprised of a mobile, interested, intellectual, upscale segment of society-but mobile is the key word, whether it means people who have moved from Cincinnati to Atlanta, or people who are mobile in terms of their lifestyles or their occupations.
Individuals will receive pages via alphanumeric pagers or cellular phones when an event occurs in there area of interest. At their leisure, they will connect to the web site and view their content. Usage patterns are not predictable at this point, though higher volumes are anticipated during collegiate sports playoffs such as March Madness.
Users will be expected to have a device capable of receiving an alphanumeric page or message, and are expected to have a browser-enabled device for viewing content. If they have devices capable of viewing video or audio clips, this content will also be available to the user.
Advertisers will be expected to have a browser-enabled device for checking advertising usage.
Editors will require a browser-enabled device for categorizing content and/or viewing system status.
See previous section
Key Stakeholder / User Needs
Alternatives and Competition
At this time, there is no direct competitor for this service. ESPNET Sportzone provides targeted news but does not page subscribers when particular news breaks.
This product will leverage WebNewsOnLine's existing lead in collegiate sports news, but will present a user interface via a separate system. Graphically, the system may be viewed as follows:
Summary of Capabilities
Table 1 - Collegiate Sports Paging System Features
Assumptions and Dependencies
Existing content is assumed to be available for viewing on the web site. Integration of current content with the new web site is required in order for collegiate sports information to be made available in a timely manner.
Cost and Pricing
Subscription rates are initially target at $15 per subscriber per year. With only 200,000 subscribers this will generate $3M in revenues per year, which is more than enough to cover incremental cost of the system. Advertisers will pay additional fees (initially targeted at 5% higher than normal) for access to defined target populations.
Licensing and Installation
N/A. All custom software is server-based and owned by WebNewsOnLine.
These will be provided during the Elaboration phase of the project.
The system must be available by March 2000.
The system must not cost more than $2M per year to operate.
The system must utilize existing sports content on WebNewsOnLine's web site.
The system must comply with existing web standards (HTML, Java, TCP/IP, etc.).
The system must send a page to a subscriber within 5 minutes of new content being posted to the site.
The system must be able to handle 200,000 subscribers.
None required – the system must be sufficiently easy to use that a user manual is not required.
Context-specific and general help will be available for all functions within the system.
Installation Guides, Configuration, Read Me File
An installation manual will be provided. In addition, a formal Knowledge Transfer plan will be developed to ensure that staff are capable of maintaining the system moving forward.
Labeling and Packaging