Professor Ernan Haruvy

Professor of Marketing
PhD, The University of Texas at Austin, 1999
Email me eharuvy at
Phone: (972) 883-4865. Office: JSOM 13.504 View Published Works

Skill set / Expertise

Marketing research; Survey Design; Experimental Design
Data mining; Business Intelligence; Econometric Methods; Structural Models
Customer Analytics; Big Data Methods; Predictive Marketing Analytics; Agent-based modeling; Optimal Control
Campaign management

Branding, Advertising; Media-mix optimization
Intellectual Property; Warranties
Social media; Digital Marketing; Search Engine Optimization
Procurement; B2B auctions; Negotiations and Bargaining
Market Design
Experimental Economics

Marketing Research; Predictive Marketing Analytics
Internet Business Models; Digital Marketing; Market Design
Introductory microeconomics, introductory macroeconomics, intermediate microeconomics
Topics in e-commerce
Current Projects

Matching Markets; Asset Markets; Charity Markets
Warranties; Guarantees; Implicit Contracts
Learning; Bounded Rationality; Voluntary Contribution Mechanisms; Social Dilemmas
Social media; Digital Marketing; Search Engine Optimization