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Global MBA Online

Note: Course syllabi and materials are available on  WebCT course sites. If you're an enrolled student, you can access at: http://webct.utdallas.edu and logon with your UTD NetID and Password.

Export Market Development focuses on the process of internationalizing business activities through exports. This course is unlike international marketing in several ways: exporting is the only entry mode considered; there is greater emphasis on trade policies and trading blocs which influence export market selection and penetration; and minimum attention is given to certain dimensions of the marketing mix such as product development and promotional strategies. For export marketing the emphasis is on selecting export markets, channel management, product adaptation, export pricing and payment, trade finance and logistics.

This is a survey course in international business. Faced with increasing global competition, firms have expanded their search for new markets, are assessing the forces of change affecting their business, and are developing appropriate responses to manage truly global operations. In this context, the course will examine worldwide patterns of and motivations for trade and investment, identify the institutions and environments affecting international business, and investigate how multinational firms adapt functional business areas - - finance, manufacturing, marketing, human resources - - to operate on a global scale.

The course teaches the fundamentals of marketing as related to the global business environment. The main objective of this course is to provide students the foundation for a successful global marketing strategy. Although marketing is a universal discipline, doing it internationally will require developing marketing skills and tools that are adaptable to the various business environments. Students in this course will be able to identify the major global marketing drivers; furthermore, through cases and various discussion sessions, students will learn lessons from the failures and successes of international companies.