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Design
Basics Graphic designers are aware of the unique power of both flat shapes
and dimensional volumes. On a book cover for Ulysses, Carin Goldberg
used crisp, simple shapes to create a dramatic design. the primary
colors of red, yellow, and blue combined with the tilted text block
attract attention.
![]() Flat shapes have been combined with dimensional volumes in Gustav Klimt's Salome. Flat patterns and color surround the volumetric figures, while two curving lines add a sinuous energy to the center of the design. Types of Shape Postive and Negative: Basic compositional shape is often called the negative shape, or ground, while any shape added to this compositional playing field is called a positive shape, or figure. When the figure and ground are equally well designed, every square inch of the image becomes engaged. In Bill Brant's photograph, the dark negative shapes define the positive figure while the brightly lit arm and face define the edges of the dark ground. ![]() Figure/ground reversal creates another kind of force, as first the positive then the negative shapes command attention. M. C. Escher was master of figure/ground reversal. ![]()
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