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 B.P.S. Murthi
RESEARCH

Papers Published/Under review/Working Papers

TEACHING

Marketing Research - Chonnam
Marketing Management-Tuesday
Marketing Management-Wed
SAS & GAUSS
Market Driving Strategies
Newsletter Word document
Newsletter Pdf file

MARKETING DEPT.

Marketing Faculty
Marketing Courses

UTD conference

Papers
cme5.jpg (11198 bytes) Associate Professor, Marketing
SM 32 School of Management
The University of Texas at Dallas       
P. O. Box 830688
Richardson, TX 75083-0688. 		Room: SOM 3.808
Phone: (972) 883-6355
Fax: (972) 883-2799
E-mail: murthi@utdallas.edu

Research Interests

bullet Promotions
bullet Efficiency analysis
bullet Pioneering advantages
bullet Brand choice models
bullet Long Term Equilibrium