Pages to read from Principles of Internet Marketing

Chapters	Page numbers	Topics
Chapter 2 :	33-38	Moore’s Law and its implication for E-commerce
Chapter 3	63-67 Notes	Metcalfe’s law and implication Coase Theorem
Chapter 4 and 10	94-114 HBR article	Consumer behavior online Online communities
Chapter 5	127-136	Table 5.1 Business Models
Chapter 6	160-162 171-174 174-180	Virtual Value activities Acquisition, development, retention Customer Life time value Breakeven – Web enhancement ratio
Chapter 7	198-217	Customization – different systems – e.g. collaborative filtering, case based systems, IP address
Chapter 8	224-227 228-244	Internet Time – need for speed New product design, modular design, rapid release, standards setting
Chapter 9	260-261 261-267 275-283	Traffic builders Domain names Online advertising metrics
Chapter 10	330-338 339-343 HBR article	Price sensitivity Auctions Versioning