The University of Texas at Dallas

Internet Business Models

Pages to Read from the book

Lecture 1 and 2 - Introduction and Porter's model

Industry Structure

Porter's Strategy Model

Introduction - Powerpoint slides

Lecture 3 - Business Models and Consumer Behavior

Business Models - Powerpoint slides

Consumer Behavior - Powerpoint slides

Assignment 1 - Word Document

Assignment 1 - HTML version

Assignment 1 - Clickstream Data in Excel

Lecture 4 - Crossing the chasm and Personalization

Personalization - ppt file

Crossing the chasm - Geoffrey Moore

LTV1 - Life time value Excel file

LTV2 - Life time value Excel file

LTV3 - Life time value Excel file

Bass Model estimation exercise

B2B commerce models

New product development

Pricing

Advertising

Permission marketing

Student reports