Recent Publications

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1. “Maximizing Revenue Through Two-Dimensional Shelf Space Allocation” with C. Sriskandarajah, Milind Dawande and Neil Geismar, accepted for publication in Production and Operations Management, 2014.

2. “Note on Shift in Demand for Music: Online Music Piracy, Physical Music Sales, and Digital Music Sales” with Byungwan Koh and Srinivasan Raghunathan, accepted for publication in Journal of Organizational Computing and Electronic Commerce, 2014.

3. “Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching,” with Bakhtiari Ali and Erin Steffes, Journal of Interactive Marketing, 27 (2), 83-97, May 2013.

4. “Developing a Measure of Risk Adjusted Revenue (RAR) in Credit Cards Market: Implications for Customer Relationship Management” with Shweta Singh and Erin Steffes, European Journal of Operational Research, 224 (2) 425-434, January 2013.

5. "An Empirical Analysis of Strategic Groups in the Airline Industry Using Latent Class Regressions," with Abdul Rasheed and Irene Goll, Managerial and Decision Economics, 34 (2): 59-73 March 2013.

6. "Price Awareness and Consumers' Use of Deals in Brand Choice," with Ram C. Rao, Journal of Retailing, Vol. 88 (1), 34-46, 2012.