Recent Publications

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"Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching" conditionally accepted in Journal of Interactive Marketing 2012.

"Developing a Measure of Risk Adjusted Revenue (RAR) in Credit Cards Market: Implications for Customer Relationship Management” with Shweta Singh and Erin Steffes, forthcoming in European Journal of Operational Research, 2012.

"An Empirical Analysis of Strategic Groups in the Airline Industry Using Latent Class Regressions," with Abdul Rasheed and Irene Goll, forthcoming in Managerial and Decision Economics, 2012.

"Price Awareness and Consumers' Use of Deals in Brand Choice," with Ram C. Rao, Journal of Retailing, Vol. 88 (1), 34-46, 2012.