Nanda Kumar

Ph.D., Chicago

Associate Professor of Marketing
School of Management, SM 32
P.O. Box 830688
UT Dallas
Richardson, TX 75083-0688

Phone: (972) 883 6426
email: [email protected]


Ph.D., Management Science, University of Chicago
M.S., Computer Science, University of Maryland
B.Engg. (First Class), Computer Science & Technology, University of Calcutta, India


Awards & Honors

  • Outstanding Graduate Teaching Award, School of Management, University of Texas at Dallas, 2003
  • Honorable Mention Davidson Award, 2003 (for article published in Journal of Retailing, 2001)
  • Fellow, Doctoral Consortium at Universityof Cincinnati, 1997
  • Fellowship, University of Chicago
  • Research & Teaching Assistant, University of Maryland, 1991-1992
  • National Talent Scholarship, NCERT, India, 1983-1990
  • Published Research

  • Effective Category Management Depends on the Role of the Category (2001), with Sanjay Dhar and Steve Hoch (Lead Article, Journal of Retailing, v77, n2, pp. 165-84)
  • Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass-Through (2001), with Abel Jeuland and Surendra Rajiv, (Lead Research Article, Marketing Science, v20, n4, pp. 382-404)
  • Comment on Revisiting Dynamic Duopoly with Consumer Switching Costs (2004), with Eric Anderson and Surendra Rajiv, Journal of Economic Theory, 116, pp. 177-186
  • Using Basket Composition Data for Intelligent Supermarket Pricing (2006), with Ram Rao, Marketing Science, v25, n2, pp. 188-199
  • On Manufacturer's Complementing the Traditional Retail Channel with a Direct Online Channel (2006), with Ranran Ruan, Quantitative Marketing and Economics, v4, n3, pp. 289-323
  • On Customized Goods, Standard Goods and Competition (2006), with Niladri Syam, Marketing Science, v25, n5, pp. 525-537
  • Price Competition with Repeat, Loyal Buyers (2007), with Eric Anderson, Quantitative Marketing and Economics, 5 (13)
  • Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects (2010), with Suresh Radhakrishnan and Ram C. Rao, Journal of Retailing, v86, n2, June 2010, pp. 148-58
  • Pricing Models for Online Advertising: CPM versus CPC (2012), with Kursad Asdemir and Varghese S. Jacob, Information Systems Research, v23, n3, Part 1 of 2, September 2012, pp. 804-822
  • Content Provision Strategies in the Presence of Content Piracy (2012), with Monica Johar and Vijay Mookerjee, Information Systems Research, v23, n3, Part 2 of 2, September 2012, pp. 960-975
  • Consumer Stockpiling and Competitive Promotional Strategies, with Manish Gangwar and Ram C. Rao (2014), Marketing Science, v33, n1, pp. 94-113
  • Editorial Service

  • Editorial Board, Marketing Science
  • Editorial Board, Review of Marketing Science
  • Ad Hoc Reviewer, Journal of Marketing Research
  • Ad Hoc Reviewer, Journal of Marketing
  • Ad Hoc Reviewer, Management Science
  • Ad Hoc Reviewer, Journal of Retailing
  • Ad Hoc Reviewer, Annals of Operations Research
  • Ad Hoc Reviewer, Operations Research
  • Ad Hoc Reviewer, Information Systems Research
  • Ad Hoc Reviewer, Canadian Journal of Administrative Science
  • Ad Hoc Reviewer, International Journal of Research in Marketing
  • Doctoral Supervision

  • Ranran Ruan (Marketing), Co-Chaired with Prof. Ram Rao, Fall 2002
  • Hasan Cavusoglu (MIS), Co-Chaired with Prof. Rajiv Banker, Summer 2003
  • Hurrem Yilmaz (Marketing), Summer 2003
  • Kursad Asdemir (MIS), Co-Chaired with Prof. Varghese Jacob, Spring 2004
  • Manish Gangwar (Marketing), Co-Chaired with Prof. Ram Rao, Summer 2009
  • David Richardson (Marketing), Co-Chaired with Prof. Ram Rao, Summer 2011
  • Current Doctoral Students

  • Seungwon Jeon (Marketing)
  • Juncai Jiang (Marketing)
  • Teaching

  • Database Marketing (MKT 6223)
  • Marketing Management (MKT 6301)

  • Miscellaneous

    Economics resources on the Web:
    Electronic Papers in Economics

    WWW Resources in Economics

    Printed Papers in Economics

    Working Paper Archive

    Game Theory on the Web:
    What is Game Theory?

    Game Theory Stuff

    Center For Rationality and Interactive Decision Theory

    Computing Aids:
    Numerical Recipes

    Econometrics Lab at Berkeley

    Gauss Programming for Econometricians

    Some Gauss Programs

    Other Interests:


    Pro Basketball