Nanda Kumar

Ph.D., Chicago

Associate Professor of Marketing
School of Management, SM 32
P.O. Box 830688
UT Dallas
Richardson, TX 75083-0688

Phone: (972) 883 6426
email: nkumar@utdallas.edu

Education

Ph.D., Management Science, University of Chicago
M.S., Computer Science, University of Maryland
B.Engg. (First Class), Computer Science & Technology, University of Calcutta, India

In the News

A Creative genius - Kumar (Dallas Business Journal, 2-1-08)

Dr. Nanda Kumar from the School of Management weighed the risks and benefits of viral marketing in an article in the Dallas Business Journal.

CV

Awards & Honors

  • Outstanding Graduate Teaching Award, School of Management, University of Texas at Dallas, 2003
  • Honorable Mention Davidson Award, 2003 (for article published in Journal of Retailing, 2001)
  • Fellow, Doctoral Consortium at Universityof Cincinnati, 1997
  • Fellowship, University of Chicago
  • Research & Teaching Assistant, University of Maryland, 1991-1992
  • National Talent Scholarship, NCERT, India, 1983-1990

    • Published Research

  • Effective Category Management Depends on the Role of the Category, with Sanjay Dhar and Steve Hoch (Lead Article, Journal of Retailing, 2001, v17, n2, pp. 165-84)
  • Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass-Through, with Abel Jeuland and Surendra Rajiv, (Lead Research Article, Marketing Science, 2001, v20, n4, pp. 382-404)
  • Comment on Revisiting Dynamic Duopoly with Consumer Switching Costs , with Eric Anderson and Surendra Rajiv, Journal of Economic Theory, 2004, 116, pp. 177-186
  • Using Basket Composition Data for Intelligent Supermarket Pricing, with Ram Rao, Marketing Science, v25, n2, pp. 188-199
  • On Manufacturer's Complementing the Traditional Retail Channel with a Direct Online Channel, with Ranran Ruan, Quantitative Marketing and Economics, September 2006, v4, n3, pp. 289-323
  • On Customized Goods, Standard Goods and Competition, with Niladri Syam, Marketing Science, v25, n5, pp. 525-537
  • Price Competition with Repeat, Loyal Buyers, with Eric Anderson, Forthcoming Quantitative Marketing and Economics,
    • Abstract

    Editorial Service

  • Editorial Board, Marketing Science
  • Editorial Board, Review of Marketing Science
  • Ad Hoc Reviewer, Journal of Marketing Research
  • Ad Hoc Reviewer, Journal of Marketing
  • Ad Hoc Reviewer, Management Science
  • Ad Hoc Reviewer, Journal of Retailing
  • Ad Hoc Reviewer, Annals of Operations Research
  • Ad Hoc Reviewer, Operations Research
  • Ad Hoc Reviewer, Information Systems Research
  • Ad Hoc Reviewer, Canadian Journal of Administrative Science
  • Ad Hoc Reviewer, International Journal of Research in Marketing

    • Doctoral Supervision

  • Ranran Ruan (Marketing), Co-Chaired with Prof. Ram Rao, Fall 2002
  • Hasan Cavusoglu (MIS), Co-Chaired with Prof. Rajiv Banker, Summer 2003
  • Hurrem Yilmaz (Marketing), Summer 2003
  • Kursad Asdemir (MIS), Co-Chaired with Prof. Varghese Jacob, Spring 2004

    • Current Doctoral Students

  • Seungwon Jeon (Marketing)
  • Manish Gangwar (Marketing)
  • David Richardson (Marketing)

    • Teaching

  • Database Marketing (MKT 6223)

  • Marketing Management (MKT 6301)


    • Miscellaneous
     

    Economics resources on the Web:
     
    Electronic Papers in Economics

    WWW Resources in Economics

    Printed Papers in Economics

    Working Paper Archive

    Game Theory on the Web:
     
    What is Game Theory?

    Game Theory Stuff

    Center For Rationality and Interactive Decision Theory
     

    Computing Aids:
     
    Numerical Recipes

    Econometrics Lab at Berkeley

    Gauss Programming for Econometricians

    Some Gauss Programs

    Other Interests:
     

    Squash

    Pro Basketball