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Dr. NORRIS I. BRUCE

EDUCATION

PhD, Duke University (2001)
MBA, Dartmouth College
BSc (First Class Honors), University of The West Indies, Mona, Jamaica


RECENT PUBLICATIONS

 

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement,” with R. Rao and B.P. Murthi, Journal of Marketing Research (Forthcoming). Paper

 

“Discovering How Advertising Grows Sales and Builds Brands.” with, Kay Peters, and P. Naik, December 2012, Journal of Marketing Research, Vol. 49, No. 6, 793-806.  Paper

 

“Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New

Products,” with, Natasha Foutz, and Ceren Kolsarici, August 2012,

Journal of Marketing Research, Vol. 49, No. 4, 469-486.

"Pooling and Dynamic Forgetting Effects in Multi-Theme Advertising: Tracking the Ad
Sales Relationship with Particle Filters." July-August 2008. Marketing Science. Paper

"Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Ad-Sales Relationship,"
with Frank Bass, B. P. S Murthi, and S. Majumdar.
March-April 2007. Marketing Science. Paper
Cited in the Wall Street Journal. Article

"Enabling the willing: Consumer Rebates for Durable Goods" with P. Desai and R. Staelin.
July-August 2006. Marketing Science.

“The trade Promotion of Durable Goods: Theory and Empirical Evidence,”
with P. Desai and R. Staelin. February 2005, Journal of Marketing Research.

“Feedback Trust and Reputation in Online Pricing” with R. Rao and E. Haruvy.
Journal of Interactive Marketing, Autumn 2004.


INVITED PRESENTATIONS (SELECTED)

"Promotion of Durable Goods: Theory and Empirical Evidence", Carnegie Mellon University, 2000
"Promotion of Durable Goods: Theory and Empirical Evidence", Washington University, St Louis, 2000
"Promotion of Durable Goods Theory and Empirical Evidence",
Hong Kong University of Science and Technology,2000.
"A Dynamic Bayesian Model of Advertising Effectiveness," Marketing Dynamic Conference, UC Davis, 2005.
"A Dynamic Bayesian Model of Advertising Effectiveness ," University of Michigan, Ann Arbor; Marketing Workshop, 2005
"Bayesian Dynamic Models: Linear/Nonlinear Filtering," University of Michigan, Ann Arbor; Bayesian Seminar, 2005. Slides
"A Dynamic Bayesian Model of Advertising Effectiveness," University of California, Davis, 2006.
"Pooling and Dynamic Forgetting Effects in Multi-Theme Advertising ," The Wharton School, University of Pennsylvania, Marketing Colloquia, 2007.


WORKING PAPERS

“Dynamic Market Structure in a Durable Goods Market: The Effect of a New Product Form,” with K. Sudhir and J. Luan, Yale University.

"The Dynamics of Collaborative Alliances and Foreign Firms Presence in India," with S. Majumdar, University of Texas at Dallas.

“Dynamic Effectiveness of Advertising and Word-of-Mouth in the Sequential Distribution of Short Life Products,” with Natasha Zhang Foust, University of Maryland. Paper

“Living in a Dynamic World: Promiscuity, Excessive Loyalty, or Rationality,” with M. Lovett, W. Boulding, R. Staelin, A. Guha, Duke University.

“Response to Competitive Entry in a Differentiated Durable Goods Market,” with P. Desai, R. Staelin, Duke University.

 

 

 

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