Dr. NORRIS I. BRUCE
PhD, Duke University (2001)
MBA, Dartmouth College
BSc (First Class Honors), University of The West Indies, Mona, Jamaica
“Should Sequels Differ from Original
Movies in Pre-Launch Advertising Schedule?
Lessons from Consumers’ Online Search Activity,” with Ho Kim, International Journal
of Research in Marketing (In Press).
“A Dynamic Model for Digital Advertising: The
Effects of Creative Formats, Message Content and Targeting on Engagement,”
with R. Rao and B.P. Murthi, Journal of Marketing Research,
Vol. 54, No. 2, 202-218. Paper
Display Advertising: Improving Engagement with Suitable Creative Formats”, GfK Marketing
Intelligence Review, Vol. 9, No. 1 (May 2017),
Advertising Grows Sales and Builds Brands.” with, Kay Peters, and P. Naik, December 2012, Journal of Marketing Research, Vol.
49, No. 6, 793-806. Paper
Effectiveness of Advertising and Word of Mouth in Sequential Distribution
Products,” with, Natasha Foutz, and Ceren Kolsarici, August 2012,
of Marketing Research, Vol. 49, No. 4, 469-486.
"Pooling and Dynamic
Forgetting Effects in Multi-Theme Advertising: Tracking the Ad
Sales Relationship with Particle Filters." July-August 2008. Marketing
Effects of Different Advertising Themes: A Dynamic Bayesian Model of the
with Frank Bass, B. P. S Murthi, and S. Majumdar.
March-April 2007. Marketing Science. Paper
Cited in the Wall Street Journal.
"Enabling the willing:
Consumer Rebates for Durable Goods" with P. Desai and R. Staelin.
July-August 2006. Marketing Science.
“The trade Promotion of
Durable Goods: Theory and Empirical Evidence,”
with P. Desai and R. Staelin. February 2005, Journal of
“Feedback Trust and
Reputation in Online Pricing” with R. Rao and E. Haruvy.
Journal of Interactive Marketing, Autumn 2004.
INVITED PRESENTATIONS (SELECTED)
"Promotion of Durable Goods: Theory and Empirical
"Promotion of Durable Goods: Theory and Empirical Evidence", Washington University,
St Louis, 2000
"Promotion of Durable Goods Theory and Empirical Evidence",
of Science and Technology,2000.
"A Dynamic Bayesian Model of Advertising Effectiveness," Marketing
Dynamic Conference, UC Davis, 2005.
"A Dynamic Bayesian Model of Advertising Effectiveness
of Michigan, Ann
Arbor; Marketing Workshop, 2005
"Bayesian Dynamic Models: Linear/Nonlinear Filtering," University of Michigan,
Bayesian Seminar, 2005. Slides
"A Dynamic Bayesian Model of Advertising Effectiveness," University
of California, Davis, 2006.
"Pooling and Dynamic Forgetting Effects in Multi-Theme Advertising ," The Wharton
School, University of Pennsylvania,
Marketing Colloquia, 2007.
“Dynamic Market Structure in a Durable Goods Market: The
Effect of a New Product Form,” with K. Sudhir and
J. Luan, Yale
"The Dynamics of Collaborative Alliances and Foreign
Firms Presence in India,"
with S. Majumdar, University of Texas at Dallas.
“Dynamic Effectiveness of Advertising and Word-of-Mouth in
the Sequential Distribution of Short Life Products,” with Natasha Zhang
of Maryland. Paper
“Living in a Dynamic World: Promiscuity, Excessive
Loyalty, or Rationality,” with M. Lovett, W. Boulding,
R. Staelin, A. Guha, Duke
“Response to Competitive Entry in a Differentiated Durable
Goods Market,” with P. Desai, R. Staelin, Duke University.