Dr. NORRIS I. BRUCE
PhD, Duke University (2001)
MBA, Dartmouth College
BSc (First Class Honors), University of The West
Indies, Mona, Jamaica
“Discovering How Advertising Grows Sales
and Builds Brands,”
with K. Peters and P. Naik
(Accepted), Journal of Marketing Research.
“Dynamic Effectiveness of Advertising and
Word-of-mouth in Sequential Distribution of New Products,”
with N. Zhang Foutz and
C. Kolsarici (Forthcoming), Journal of
"Pooling and Dynamic Forgetting Effects in
Multi-Theme Advertising: Tracking the Ad
Sales Relationship with Particle Filters." July-August 2008. Marketing
"Wearout Effects of Different
Advertising Themes: A Dynamic Bayesian Model of the Ad-Sales
with Frank Bass, B. P. S Murthi, and S. Majumdar.
March-April 2007. Marketing Science. Paper
Cited in the Wall Street Journal. Article
"Enabling the willing: Consumer Rebates for Durable
Goods" with P. Desai and R. Staelin.
July-August 2006. Marketing Science.
“The trade Promotion of Durable Goods: Theory and
with P. Desai and R. Staelin. February 2005, Journal of
“Feedback Trust and Reputation in Online Pricing” with R.
Rao and E. Haruvy.
Journal of Interactive Marketing, Autumn 2004.
INVITED PRESENTATIONS (SELECTED)
"Promotion of Durable Goods: Theory and Empirical
"Promotion of Durable Goods: Theory and Empirical Evidence", Washington University,
St Louis, 2000
"Promotion of Durable Goods Theory and Empirical Evidence",
of Science and Technology,2000.
"A Dynamic Bayesian Model of Advertising Effectiveness," Marketing
Dynamic Conference, UC Davis, 2005.
"A Dynamic Bayesian Model of Advertising Effectiveness
of Michigan, Ann
Arbor; Marketing Workshop, 2005
"Bayesian Dynamic Models: Linear/Nonlinear Filtering," University of Michigan,
Bayesian Seminar, 2005. Slides
"A Dynamic Bayesian Model of Advertising Effectiveness," University of California,
"Pooling and Dynamic Forgetting Effects in Multi-Theme Advertising ," The Wharton
School, University of Pennsylvania,
Marketing Colloquia, 2007.
“Dynamic Market Structure in a Durable Goods Market: The
Effect of a New Product Form,” with K. Sudhir and
J. Luan, Yale
"The Dynamics of Collaborative Alliances and Foreign
Firms Presence in India,"
with S. Majumdar, University of Texas at Dallas.
“Dynamic Effectiveness of Advertising and Word-of-Mouth in
the Sequential Distribution of Short Life Products,” with Natasha Zhang
of Maryland. Paper
“Living in a Dynamic World: Promiscuity, Excessive
Loyalty, or Rationality,” with M. Lovett, W. Boulding,
R. Staelin, A. Guha, Duke
“Response to Competitive Entry in a Differentiated Durable
Goods Market,” with P. Desai, R. Staelin, Duke University.