Qin Zhang
Assistant
Professor, Marketing
Email:
zhangq@utdallas.edu
Phone: 972-883-6525
Education
Ph.D. in
Business Administration, Specialization in Marketing, Washington Univ.,
2002
M.S.B.A. in
Marketing, Washington
Univ., 2000
B.S. in
Economics; Minor: International Finance, Tsinghua Univ., China,
1997
Publications
Tat Chan,
Chakravarthi Narasimhan and Qin Zhang (2008), “Decomposing
Promotional Effects with a Dynamic Structural Model of Flexible Consumption
(and Web Appendix),”
Journal of Marketing Research, 45(4),
487-498.
Ashutosh
Prasad, Andrei Strijnev and Qin Zhang (2008), “What Can Grocery
Basket Data Tell Us about Health Consciousness?” International Journal of Research in
Marketing, the Special Issue on Health and Marketing, 25(4), in press.
Qin
Zhang, P.B. Seetharaman and Chakravarthi Narasimhan (2005), “Modeling
Selectivity in Households’ Purchase Quantity Outcomes: A Count Data
Approach,” Review of
Marketing Science. Vol. 3., Article 2.
Working Papers
Qin Zhang, P.B. Seetharaman and Chakravarthi Narasimhan
(2005), “The Indirect Impact of Current Prices on Purchase Decisions
through the Formation of Expected Future Prices,” (abstract)
being revised for the 2nd round review at Journal of Marketing Research.
P.B.
Seetharaman and Qin Zhang, “Purchase Cycles in Customer Databases: A
Gamma-Poisson Approach,” (abstract)
under review at Quantitative
Marketing and Economics.
Qin
Zhang, Manish Gangwar and P.B. Seetharaman, “Store Loyalty as a
Category Specific Trait – What Drives it?” (abstract) to
be submitted to Journal of Marketing
Research.
Research in
Progress
“Where
is the Battlefield: Competition among Retail Formats in Consumer Package
Goods,” with Brian Ratchford and Manish Gangwar.
“What
Drives Consumer Store Choices: Identifying Trigger Categories in Shopping
Baskets,” with Andrei Strijnev.
“Differences
in Category Choice Behavior across Retail Formats,” with Ed Fox.
Teaching
Principles of Marketing (BA 3365), Marketing Research (MKT 6309)
Professional Services
Ad Hoc Reviewer: Marketing Science, Review of Marketing Science,
Canadian Journal of Administrative Sciences
