Prasad, A. and Sethi, S.P., “Integrated Marketing Communications in
Markets with Uncertainty and Competition,” Automatica,
45(3), 2009, 601-610.
(abstract)
Krishnamoorthy, A., Prasad, A., and Sethi, S.P., “Optimal Pricing and
Advertising in a Durable-Good Duopoly,” European Journal of Operations Research,
200, 2010, 486-497, forthcoming.
(abstract)
Prasad, A., Sethi, S.P., and Naik, P., "Optimal
Control of an Oligopoly Model of Advertising,"
Proceedings of the 13th IFAC Symposium on Information Control Problems in
Manufacturing (INCOM '09), Moscow, Russia, June 3-5, 2009.
Sethi, S.P., Prasad, A., and He, X., "Optimal
Advertising and Pricing in a New-Product Adoption Model," Journal
of Optimization Theory and Applications,
139(2), 2008, 351-360.
(abstract)
Sethi, S.P., "Optimal Pricing of a Personalized Product,"
Journal of Systems Science and Systems Engineering, 17(1), January 2008, 30-35.
(abstract)
Haruvy, E., Sethi, S.P., and Zhou, J., "Open Source Development with
a Commercial Complementary Product or Service," POM; Special Issue
on Management of Technology, 17(1), January-February 2008, 29-43.
(abstract)
Haruvy, E., Prasad, A., Sethi, S.P., and Zhang, R., "Competition with
Open Source as a Public Good," Journal of Industrial and Management
Optimization, 4(1), February 2008, 199-211.
(abstract)
Naik, P.A., Prasad, A. and Sethi, S.P., "Building Brand
Awareness in Dynamic Oligopoly Markets," Management Science,
54(1), January 2008, 129-138.
(abstract)
Kumar,
S., Ji, Y.,
Sethi, S.P., and Yeh, D.H.M., “Dynamic Optimization of Software
Enhancement Effort,” Proceedings of 16th Workshop on
Information Technologies and Systems (WITS), Milwaukee, WI, December
9-10, 2006, 133-138.
Bass, F.M., Krishamoorthy, A.,
Prasad, A., and Sethi, S.P., "Generic and Brand Advertising Strategies in
a Dynamic Duopoly," Marketing Science, 24(4), 2005, 556-568.
(abstract)
Haruvy, E., Prasad, A., Sethi, S.P., and Zhang, R., "Optimal Firm Contributions to Open
Source Software," Optimal Control and Dynamic Games, Applications in Finance,
Management Science and Economics, C. Deissenberg
and R.F. Hartl (Eds.), Springer, Netherlands, 2005, 197-212.
(abstract)
Bass,
F.M., Krishnamoorthy, A., Prasad, A., and Sethi, S.P., “Advertising
Competition with Market Expansion for Finite Horizon Firms,” Journal of Industrial
and Management Optimization,
1(1), February 2005, 1-19.
(abstract)
Hartl, R.F., Novak, A.J., Rao, A.G., and Sethi, S.P., "Dynamic Pricing of
a Status Symbol," Nonlinear Analysis, 63, 2005, e2301-e2314.
abstract
Kumar, S., Li, Y., and Sethi, S.P., “Optimal Pricing and Advertising
Policies for Web Services,” Proceedings of 14th Annual
Workshop on Information Technologies Systems (WITS’04),
Washington, CD, December 2004, 104-109.
(abstract)
Prasad, A. and Sethi, S.P., "Competitive Advertising under Uncertainty:
Stochastic Differential Game Approach," Journal of Optimization Theory
and Applications, 123(1), October
2004, 163-185.
(abstract)
(online)
Haruvy,
E., Prasad, A., and Sethi, S.P., “Harvesting Altruism in Open-Source
Software Development,"
Journal of Optimization Theory and Applications, 118(2), August 2003,
381-416. (abstract)
(online)
Hartl, R.F., Novak, A.J., Rao, A.G., and Sethi, S.P., "Optimal
Pricing of a Product Diffusing in Rich and Poor Populations,"
Journal of Optimization Theory and Applications, 117(2), May 2003,
349-375. (abstract)
(online)
Sethi, S.P. and Bass, F.M.,
“Optimal pricing in a hazard rate model of demand,” Optimal Control
Applications and Methods, 24, 2003, 183-196. (abstract)
(online)
Feichtinger, G.,
Hartl, R.F. and Sethi, S.P., "Dynamic Optimal
Control Models in Advertising: Recent Developments," Management
Science, 40(2), Feb. 1994, 195-226.
(online)
Seidman, T.I.,
Sethi, S.P. and Derzko, N.A., "Dynamics and
Optimization of a Distributed Sales-Advertising Model," Journal of
Optimization Theory and Applications, 52(3), March 1987, 443-462.
Sethi, S.P., "Optimal Long-Run Equilibrium Advertising Level for
the Blattberg-Jeuland Model," Management Science, 29(12),
Dec. 1983, 1436-1443.
(online)
Sethi, S.P., "Deterministic and Stochastic Optimization of a
Dynamic Advertising Model," Optimal Control Application and Methods,
4(2), 1983, 179-184.
Caines, P.,
Keng, C.W. and Sethi, S.P., "Causality Analysis and
Multivariate Autoregressive Modelling with an Application to Supermarket
Sales Analysis," Journal of Economic Dynamics and Control,
3,
1981, 267-298. (online)
Sethi, S.P. and Lee, S.C., "Optimal Advertising for the
Nerlove-Arrow
Model Under a Replenishable Budget," Optimal Control Applications
& Methods, 2, 1981, 165-173.
Bourguignon, F. and
Sethi, S.P., "Dynamic Optimal Pricing and
(Possibly) Advertising in the Face of Various Kinds of Potential Entrants," Journal of Economic Dynamics and Control,
3,
1981, 119-140. (online)
Sethi, S.P., "A Note on the
Nerlove-Arrow Model Under Uncertainty," Operations Research, 27(4), July-August
1979, 839-842; "Erratum", 28(4), July-August 1980,
1026-1027.
(online)
Sethi, S.P., "Optimal Advertising Policy with the Contagion
Model," Journal of Optimization Theory and Applications,
29(4), Dec. 1979, 615-627.
Deal, K.,
Sethi, S.P. and Thompson, G.L., "A Bilinear-Quadratic
Differential Game in Advertising," Control Theory in Mathematical
Economics, P. T. Lui & J. G. Sutinen (Eds.), Marcel Dekker, Inc.,
N.Y., 1979, 91-109.
Pekelman, D. and
Sethi, S.P., "Advertising Budgeting, Wearout and
Copy Replacement," Journal of Operational Research Society,
29(7), 1978, 651-659.
Caines, P.E.,
Sethi, S.P. and Brotherton, T.W., "Impulse Response
Identification and Causality Detection for the Lydia-Pinkham Data," Annals
of Economic and Social Measurement, 6(2), 1977, 147-163.
Sethi, S.P., "Dynamic Optimal Control Models in Advertising: A
Survey," SIAM Review, 19(4), Oct. 1977, 685-725.
Sethi, S.P., "Optimal Advertising for the
Nerlove-Arrow Model Under
a Budget Constraint," Operational Research Quarterly,
28,
3(ii), 1977, 683-693.
Sethi, S.P., "Optimal Control of a Logarithmic Advertising
Model," Operational Research Quarterly, 26, 2(i), 1975,
317-319.
Sethi, S.P., "Optimal Institutional Advertising: Minimum-Time
Problem," Journal of Optimization Theory and Applications,
14(2), Aug. 1974, 213-231.
Sethi, S.P., "Some Explanatory Remarks on Optimal Control for the
Vidale-Wolfe Advertising Model," Operations Research,
22(5), Sept.-Oct. 1974, 1119-1120.
(online)
Sethi, S.P., Turner, R.E. and Neuman, C.P., "Policy Implications
of an Inter-temporal Analysis of Advertising Budgeting Models," Proceedings
of Midwest AIDS Conference, Michigan State University, April 13-14,
1973, A15-A18.
Sethi, S.P., "Optimal Control of the
Vidale-Wolfe Advertising Model," Operations Research,
21(4), 1973, 998-1013.
(online)