Marketing

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Chutani A. and Sethi, S.P., "A Feedback Stackelberg Game of Cooperative Advertising in a Durable Goods Oligopoly," Dynamic Games in Economics, J.L. Haunschmied, S. Wrzaczek, & V. Veliov (Eds.), Springer, Heidelberg, 2014, forthcoming.

Chutani, A. and Sethi, S.P., "Cooperative Advertising in a Dynamic Retail Market Oligopoly," Dynamic Games and Applications, 2(4), 2012, 347-375.

Prasad, A., Sethi, S.P., and Naik, P., "Understanding the Impact of Churn in Dynamic Oligopoly Markets," Automatica, 48, 2012, 2882-2887.

He, X., Krishnamoorthy, A., Prasad, A., Sethi, S.P., "Co-Op Advertising in Dynamic Retail Oligopolies," Decision Sciences, 43(1), 2012, 73-105.

Chutani, A. and Sethi, S.P., "Optimal Advertising and Pricing in a Dynamic Durable Goods Supply Chain," Journal of Optimization Theory and Applications, 154(2), 2012, 615-643.

He, X., Krishnamoorthy, A., Prasad, A., Sethi, S.P., "Retail Competition and Cooperative Advertising," OR Letters, 39, 2011, 11-16.

Krishnamoorthy, A., Prasad, A., and Sethi, S.P., "Optimal Pricing and Advertising in a Durable-Good Duopoly," European Journal of Operations Research, 200(2), 2010, 486-497. (abstract)

Prasad, A. and Sethi, S.P., "Integrated Marketing Communications in Markets with Uncertainty and Competition," Automatica, 45(3), 2009, 601-610. (abstract)

Prasad, A., Sethi, S.P., and Naik, P., "Optimal Control of an Oligopoly Model of Advertising," Proceedings of the 13th IFAC Symposium on Information Control Problems in Manufacturing (INCOM '09), Moscow, Russia, June 3-5, 2009.

Sethi, S.P., Prasad, A., and He, X., "Optimal Advertising and Pricing in a New-Product Adoption Model," Journal of Optimization Theory and Applications, 139(2), 2008, 351-360. (abstract)

Sethi, S.P., "Optimal Pricing of a Personalized Product," Journal of Systems Science and Systems Engineering, 17(1), January 2008, 30-35. (abstract)

Haruvy, E., Sethi, S.P., and Zhou, J., "Open Source Development with a Comercial Complementary Product or Service," POM; Special Issue on Management of Technology, 17(1), January-February 2008, 29-43. (abstract)

Haruvy, E., Prasad, A., Sethi, S.P., and Zhang, R., "Competition with Open Source as a Public Good," Journal of Industrial and Management Optimization, 4(1), February 2008, 199-211.(abstract)

Naik, P.A., Prasad, A. and Sethi, S.P., "Building Brand Awareness in Dynamic Oligopoly Markets," Management Science, 54(1), January 2008, 129-138. (abstract)

Kumar, S., Ji, Y., Sethi, S.P., and Yeh, D.H.M., "Dynamic Optimization of Software Enhancement Effort," Proceedings of 16th Workshop on Information Technologies and Systems (WITS), Milwaukee, WI, December 9-10, 2006, 133-138.

Bass, F.M., Krishamoorthy, A., Prasad, A., and Sethi, S.P., "Generic and Brand Advertising Strategies in a Dynamic Duopoly," Marketing Science, 24(4), 2005, 556-568. (abstract)

Haruvy, E., Prasad, A., Sethi, S.P., and Zhang, R., "Optimal Firm Contributions to Open Source Software," Optimal Control and Dynamic Games, Applications in Finance, Management Science and Economics, C. Deissenberg and R.F. Hartl (Eds.), Springer, Netherlands, 2005, 197-212. (abstract)

Bass, F.M., Krishnamoorthy, A., Prasad, A., and Sethi, S.P., "Advertising Competition with Market Expansion for Finite Horizon Firms," Journal of Industrial and Management Optimization, 1(1), February 2005, 1-19. (abstract)

Hartl, R.F., Novak, A.J., Rao, A.G., and Sethi, S.P., "Dynamic Pricing of a Status Symbol," Nonlinear Analysis, 63, 2005, e2301-e2314. (abstract)

Kumar, S., Li, Y., and Sethi, S.P., "Optimal Pricing and Advertising Policies for Web Services," Proceedings of 14th Annual Workshop on Information Technologies Systems (WITS'04), Washington, CD, December 2004, 104-109.(abstract)

Prasad, A. and Sethi, S.P., "Competitive Advertising under Uncertainty: Stochastic Differential Game Approach," Journal of Optimization Theory and Applications, 123(1), October 2004, 163-185. (abstract) (online)

Haruvy, E., Prasad, A., and Sethi, S.P., "Harvesting Altruism in Open-Source Software Development," Journal of Optimization Theory and Applications, 118(2), August 2003, 381-416. (abstract) (online)

Hartl, R.F., Novak, A.J., Rao, A.G., and Sethi, S.P., "Optimal Pricing of a Product Diffusing in Rich and Poor Populations," Journal of Optimization Theory and Applications, 117(2), May 2003, 349-375. (abstract) (online)

Sethi, S.P. and Bass, F.M., "Optimal pricing in a hazard rate model of demand," Optimal Control Applications and Methods, 24, 2003, 183-196. (abstract) (online)

Feichtinger, G., Hartl, R.F. and Sethi, S.P., "Dynamic Optimal Control Models in Advertising: Recent Developments," Management Science, 40(2), Feb. 1994, 195-226. (online)

Seidman, T.I., Sethi, S.P. and Derzko, N.A., "Dynamics and Optimization of a Distributed Sales-Advertising Model," Journal of Optimization Theory and Applications, 52(3), March 1987, 443-462.

Sethi, S.P., "Optimal Long-Run Equilibrium Advertising Level for the Blattberg-Jeuland Model," Management Science, 29(12), Dec. 1983, 1436-1443. (online)

Sethi, S.P., "Deterministic and Stochastic Optimization of a Dynamic Advertising Model," Optimal Control Application and Methods, 4(2), 1983, 179-184.

Caines, P., Keng, C.W. and Sethi, S.P., "Causality Analysis and Multivariate Autoregressive Modelling with an Application to Supermarket Sales Analysis," Journal of Economic Dynamics and Control, 3, 1981, 267-298. (online)

Sethi, S.P. and Lee, S.C., "Optimal Advertising for the Nerlove-Arrow Model Under a Replenishable Budget," Optimal Control Applications & Methods, 2, 1981, 165-173.

Bourguignon, F. and Sethi, S.P., "Dynamic Optimal Pricing and (Possibly) Advertising in the Face of Various Kinds of Potential Entrants," Journal of Economic Dynamics and Control 3, 1981, 119-140. (online)

Sethi, S.P., "A Note on the Nerlove-Arrow Model Under Uncertainty," Operations Research, 27(4), July-August 1979, 839-842; "Erratum", 28(4), July-August 1980, 1026-1027. (online)

Sethi, S.P., "Optimal Advertising Policy with the Contagion Model," Journal of Optimization Theory and Applications, 29(4), Dec. 1979, 615-627.

Deal, K., Sethi, S.P. and Thompson, G.L., "A Bilinear-Quadratic Differential Game in Advertising," Control Theory in Mathematical Economics, P. T. Lui & J. G. Sutinen (Eds.), Marcel Dekker, Inc., N.Y., 1979, 91-109.

Pekelman, D. and Sethi, S.P., "Advertising Budgeting, Wearout and Copy Replacement," Journal of Operational Research Society, 29(7), 1978, 651-659.

Caines, P.E., Sethi, S.P. and Brotherton, T.W., "Impulse Response Identification and Causality Detection for the Lydia-Pinkham Data," Annals of Economic and Social Measurement, 6(2), 1977, 147-163.

Sethi, S.P., "Dynamic Optimal Control Models in Advertising: A Survey," SIAM Review, 19(4), Oct. 1977, 685-725.

Sethi, S.P., "Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint," Operational Research Quarterly, 28, 3(ii), 1977, 683-693.

Sethi, S.P., "Optimal Control of a Logarithmic Advertising Model," Operational Research Quarterly, 26, 2(i), 1975, 317-319.

Sethi, S.P., "Optimal Institutional Advertising: Minimum-Time Problem," Journal of Optimization Theory and Applications, 14(2), Aug. 1974, 213-231.

Sethi, S.P., "Some Explanatory Remarks on Optimal Control for the Vidale-Wolfe Advertising Model," Operations Research, 22(5), Sept.-Oct. 1974, 1119-1120. (online)

Sethi, S.P., Turner, R.E. and Neuman, C.P., "Policy Implications of an Inter-temporal Analysis of Advertising Budgeting Models," Proceedings of Midwest AIDS Conference, Michigan State University, April 13-14, 1973, A15-A18.

Sethi, S.P., "Optimal Control of the Vidale-Wolfe Advertising Model," Operations Research, 21(4), 1973, 998-1013. (online)

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