RESEARCH STATEMENT AND PUBLICATIONS
Research interests include; internationalization of the firm, cross-cultural
communications, internationalization of market orientation, globalization
of markets, role of culture in international marketing, born globalization,
Euromarketing, operationalizing and internationalizing the niche’ marketing
as well as corporate strategic information management.
Have been citted by several authors (in about 10 textbooks) and in a
direct reference by Professor Philip Kotler in his Marketing Management
textbook (9th. and 10th. Editions, 1996 & 2000) and have about 10 citations
in the Social Science Citations Index (2000).
1-Marketing en Kwaliteit (Marketing and Quality),1994-jointly with Maarten
Leeuw, (Deventer:Kluwer, The Netherlands-in Dutch).
2-Strategic Information Management-MBA Course Workbook, 1994-joint author-(Oxfordshire:Henley
3-Readings in Strategic Information, 1993-Editor, (Oxfordshire:
Henley Management College-For Henley MBA ).
4-Strategic Management & Information Technology,1989-jointly with
Michael O’Reilly, (Dublin: River Valley Publications).
5-Informatics and Technology ,1983, (Ankara: AITIA-in Turkish).
6-Key to Turkish Science-Management Abstracts-Editor-5-volumes-1971-1976.
(Ankara: Turkish Scientific and Technical Research Council).
1-“Market Orientation and Its Implementation” (2000) in: The Oxford
Textbook of Marketing-Keith Blois (Ed.), Oxford University Press, pp.20-37.
2-“Strategic Alliances and Localization in International MBA : The European
Approach” (1993) in: Internationalizing Business Education: Meeting the
Challenge-Tamer Cavusgil-(Ed.)-East Lansing: MSU Press.
3-“Irish Attitudes Towards Foreign Products” 1988, with E. Kaynak in:
Global Retailing (Berlin: Walter de Gruyter).
Refereed peer reviewed journal articles:
1-“Doing Business in Turkey” with S. Tamer Cavusgil and E. Civi (2001),
Thunderbird Review of International Business (Forthcoming).
Market Orientation and Learning Organization: The Case of Dutch Exporting
Firms” with Paul Breman (2000) Advances in International Marketing, Vol.10,
3-“Market Orientation and Privatization: The Case of Turkish Cement
Factories” with A. Gazi (1999), Utrecht Business Review (Vol.1, No.1)
4-“Dissemination of Market Orientation in Europe: A Conceptual and Historical
Evaluation” (1998) International Marketing Review, Vol.15, No.1, pp.45-60.
5-“Niche Marketing Principles: Guerillas versus Gorillas” (1998) Journal
of Segmentation in Marketing, Vol.2, No.1, pp.5-18.
6-“Marketing Blunders Revisited” (1996)-with Ruud Heijblom, Journal
of International Marketing, Vol.4, No.1, pp. 81-91.
7-”Holiday destinations: modeling vacationers’ preferences” (1996)-with
Kaynak et al. Journal of Vacation Marketing, Vol.2, No.4, pp. 299-315.
8-“Importing Problems: The Importance of Level of Import Development”
(1995)-with Konstantine Katsikeas, Journal of International Marketing.Vol.3,
9-“Market Orientation and International Marketing: A Conceptual Attempt
at Integration” (1994)-Advances in International Marketing, Vol.6, No.6,
10-“Niche’ Marketing Revisited: Concept, Applications and Some European
Cases” (1994)-with Maarten Leeuw, European Journal of Marketing, Vol.28,
No.4, pp. 39-55.
11-“Following the Leader Can Pay Off” (1993) The Journal of European
12-“Megamarketing Revisited-An Integrated Megamarketing Mix” (1993)
Advances in Business Studies- An Irish Review, Vol.3, No.6.
13-“Internationalization of Turkish Construction Companies: A Lesson
for Third World Countries” (1992) with E. Kaynak, Columbia Journal of World
Business, Vol. XXVI,
Number IV. pp. 60-75.
14-“Euromarketing: Charting the Map for Globalization” (1992) International
Marketing Review, Vol. 9 No.5. pp. 31-42.
15-“From Sub-Contracting to Multinationality: Internationalization of
LDC Construction Companies” 1989, with E. Kaynak, Research
in International Business and International Relations: Environmental Imperatives
16-“Corporate Communications: A Megamarketing Issue” (1988) with Sinead
Morrisey, Advances in Business Studies-An Irish Review, Vol. 1, No. 2,
17-“Strategic Marketing & Information Technology: Some Observations
and Speculations” (1986) Journal of International Marketing and Marketing
Research, Vol. 11, No. 3.
18-“Marketing in Ireland: An Administered Capitalism Case” (1987) Advances
in Business Studies-An Irish Review, Vol.1, No.1, pp.78-90.
19- “The Role of Interfirm Comparison Systems in the Process of Management
Strategy - A Comparative Study between Ireland and the United Kingdom”
(1984), Accountants’ Observer.
1-“Market Orientation, Marketing Competence and International Company
Performance” (with Gary Knight) in: John P. Workman Jr. and William D.
Perrault Jr. (Eds.)-“Marketing Theory and Applications” Vol.11 (San Antonio,
Texas-AMA Winter Educators’ Conference-2000). Received the Best Paper Award
for the Global Marketing Track.
2-“Defense Strategies of Incumbent Firms against the multinationals”
with F. Karakaya (1999)-AMA Summer Educators’ Conference (San Francisco).
3-“Market Orientation and Learning Organization-A Study among Dutch
Exporters” (1998)-with Paul Breman, Developments in Marketing Science,
Vol.21 (AMS Conference Proceedings-AMS Central Office: Coral Gables: University
4-“The Marketing Roles and Functions of Free Trade Zones in Emerging
Markets and Transition Economies” (1998) with A. Meidan and A. Al-Sanie-Cavusgil,
Tutek & Yaprak (Eds.) The Cesme Conference Proceedings on Globalization,
The International Firm and Emerging Economies” Celal Bayar University,
5-“Particularity: A New Addition to Marketing Mix in International Services”
(1997)-with Malcolm Mitchell-Developments in Marketing Science, Vol.20,
(AMS Conference Proceedings-AMS Central Office: Coral Gables: University
6-“Indscales: Do They Hold for International Markets?” (1997)-with Jack
Developments in Marketing Science, Vol.20, (AMS Conference Proceedings-AMS
Central Office: Coral Gables: University of Miami).
7-“Market Orientation in Hi-Tech Industries: The Case of Benelux Electronics
Companies” (1996)-with Arend van der Weijden-Developments in Marketing
Science, Vol.19, (AMS Conference Proceedings-AMS Central Office: Coral
Gables: University of Miami).
8-“Internationalization of Food Retailers-The Case of Dutch Companies”
(1993) with Harry Bloemen-(Erem et al.-Eds) Proceedings of World
Marketing Congress, Istanbul, Turkey.
9-“Niche` Marketing: Basic issues and constructs “ (1993)-with Maarten
Leeuw, Developments in Marketing Science, Vol. 16 (AMS Conference Proceedings-AMS
Central Office: Coral Gables: University of Miami).
10-“Euromarketing: Facts and Fiction” (1992) Developments in Marketing
Science, Vol. 15, (AMS Conference Proceedings-AMS Central Office- Coral
Gables: University of Miami).
11- “Multinationals and Their Pull-Out Decisions: Irish Experience”
(1988) with Ross O’Sullivan. European Marketing Academy (EMAC), Annual
Conference Proceedings, K. Blois & S. Parkinson (Eds.), Bradford
12-“Irish-American Trade Link: A Cultural Dimension in the Country-of-Origin
Phenomenon” (1988) Proceedings of North East Business
& Economics Association, George Hachey (Ed)-Hartford
13-“Transfer of Management Technology to Ireland by Multinationals”
(1987) with Paul Lavalle, Developments in Marketing Science, Vol. 10 (AMS
Conference Proceedings-AMS Central Office: Coral Gables, University of
14-“Strategic Management and Office Automation-A Comparative Study Between
Ireland and Europe” (1987) with John Forde, Computer Technology
for Today and Tomorrow - Proceedings of Annual
Conference of North American Computer Users’
Group, University of Michigan.
15-“Strategic Market Planning in the Irish Banking Sector” (1986) with
Peter Ryan, Developments in Marketing Science, Vol. 9 (AMS
Conference Proceedings-AMS Central Office: Coral Gables, University
16-“Imitative Innovations: A Product Strategy from the Newly industrialized
Countries - The Turkish Case” (1986) Developments in Marketing Science,
Vol. 9 (AMS Conference Proceedings-AMS Central Office: Coral Gables, University
-Manuscripts in Review:
1-“Making Foreign Market Visits an Integral part of International Marketing
Teaching” for International Marketing Review.
2-“ Two Different Types of Market Orientation- Conceptual Conclusions
from the Literature”-with Paul Blackhurst for Journal of World Business.
3-“Defense strategies of local marketers against the international companies”-with
F. Karakaya for International Marketing Review.
4-“Market Orientation, Marketing Competence and International Company
Performance”-with Gary Knight for Journal of Marketing.
-Book Reviews: Published in the following academic journals:
Journal of Euromarketing, Journal of International Marketing, Journal
of Global Marketing, Journal of Teaching in International Business, Advances
in Business Studies-An Irish Review, Journal of Academy of Marketing Science
and Journal of Consumer Marketing.
Academic Journals Editorial Review Board Membership:
-Founding Editor, Advances in Business Studies
- An Irish Review, Dublin: DIT. (1987-Present).
-International Marketing Review (1998-Present).
-European Journal of Marketing, MCB Press,
-Journal of Teaching in International
Business, Haworth Press Inc. New York, USA.
-Journal of International Marketing, American
Marketing Association, Cihcago, USA. (1990-2001).