The Master of Science in Marketing degree program has been specially designed to meet the needs of students in today’s marketplace, preparing those seeking higher level positions in marketing or pursuing a graduate program to further advance their marketing knowledge.
Our Marketing Industry Advisory Board has assisted with the program design and continually monitors the course work to ensure the curriculum is both relevant to commercial enterprises and generates future industry leaders with successful career paths. The local chapters of the American Marketing Association and American Advertising Federation are actively involved with our marketing programs and advisory board.
UT Dallas is located in the greater Dallas area, home of an important base to many leading marketing–driven companies and advertising agencies such as American Airlines, AT&T, The Container Store, Dr Pepper Snapple Group, Fossil, Frito–Lay, Kimberly–Clark, KBM– Wunderman, JCPenney, Pizza Hut (YUM brands), MARC Research, Mary Kay, Razor, The Richards Group, Savitz Research, Southwest Airlines, TargetBase and TracyLocke. In addition, the Telecom Corridor of high-tech business that surrounds UT Dallas is also home to several companies including Alcatel, Cisco, Ericsson, McAfee, Texas Instruments and Samsung, which require professionals proficient in marketing analytics, business development, digital marketing and product management.
Catalog page: MS
Degree requirements: Bachelor's degree from an accredited institution in the United States, or its equivalent. An undergraduate business degree is not required; all undergraduate majors are welcome.
Test score required: Yes
A competitive GMAT score (GRE also accepted) that is less than five years old is required. Exceptions can be made to the GMAT/GRE requirement for any student with a 3.6 or greater GPA based on the last 60 credit hours at an Association to Advance Collegiate Schools of Business (AACSB) accredited undergraduate institution. These exceptions will be made based on a holistic review by the admissions committee of their work experience and academic performance.
International applicants must submit a TOEFL score of at least 80 on the Internet-based test that is less than two years old.
Letters of recommendation: Minimum of one
Applicants must submit at least one letter of recommendation from an individual who can judge the candidate’s probability of success in graduate school. Use the electronic request form in the graduate application to submit the letters. Contact the graduate academic program department if you have any questions.
Resume required: Yes
Admissions essay required: Yes
Deadlines: University deadlines apply.
Chief Marketing Officer (CMO); Business Development, Brand, Marketing, Marketing Analytics, Digital Marketing, Product Development or Management Vice President/Director/Manager.