Bachelor of Science in Marketing

Marketing touches all aspects of modern living — whether it’s internal marketing in organizations or product placement or developing brand loyalty. Corporations, not-for-profit organizations such as hospitals and schools and even government agencies all see aspects of marketing as important to their business structure. The bachelor’s degree in marketing provides students with practical and theoretical training so they may make strategic, effective and ethical decisions in their careers. Students will learn how to communicate effectively managing an on-line presence and set profitable and fair pricing.

The distinguishing feature of this marketing degree is its emphasis on quantitative analysis. The demand is growing for marketing professionals who are proficient in using the systems and analytical tools to analyze data in order to make better marketing decisions.

Careers in Marketing

Graduates seek careers in marketing, management, sales, market analytics and advertising, promotions and digital (social media) marketing.

Licensed counselors provide students with strategies for mastering job interviews, writing professional cover letters and resumes and connecting with campus recruiters, among other services. Jindal School students are required to hold internships or engage in business-related experiences. The school’s fully staffed Career Management Center, working in tandem with the University’s Career Center, helps students prepare for and seek internships, as well as postgraduation employment.

Marketing at UT Dallas

A 120-hour curriculum leads to a degree in marketing. All undergraduate degrees require a core of 42 hours. In the core courses, students learn theories and analytical techniques that can be applied to the functional areas of business, such as marketing.

In the core marketing courses, students learn and apply theories and analytical tehcniques to marketing projects, cases and exercises.

To obtain a minor in marketing, students must complete the requirements for their major and take 12 hours of marketing core courses and 6 hours in marketing-guided electives.

Key features of student-focused programs and experiences:

  • Staffed with faculty who have consistently obtained high teaching evaluations and awards.
  • Fast-track option combines undergraduate degree and an MS in marketing or an MBA.
  • Student chapter of the American Marketing Association.
  • Sponsored marketing competitions.
  • Invited industry guest speakers in courses.
  • Top marketing internships through the Naveen Jindal School of Management Career Management Center.
  • Jindal School Marketing Advisory Board includes leading practitioners in analytics, sales and general marketing.

Living Learning Community

The Naveen Jindal School of Management Living Learning Community is a special opportunity for incoming freshmen interested in pursuing a business degree. These select students live together in on-campus housing, attend classes together and participate as a group in social activities. For information, contact Associate Dean Marilyn Kaplan at

Management Honors Program

The Charles and Nancy Davidson Management Honors Program (DMHP) gives select undergraduate students the opportunity to enhance their experience in the Naveen Jindal School of Management. DMHP students receive opportunities to improve their leadership skills, and work closely with UT Dallas professors.

DMHP program benefits include:

  • Smaller class sizes
  • Professional development events
  • Community service events
  • Scholarships
  • Travel opportunities
  • Honors notation on diploma

For more information please visit the Management Honors Program website.

Fast-Track Options in the Jindal School

All undergraduate degrees in the Naveen Jindal School of Management offer a fast-track option. These programs allow students to apply 9 credit hours towards an MS in marketing degree or 12 hours to an MBA. Students with qualifying grades embark on the fast-track option in their senior year of their undergrad program. Pursuing a fast-track BS/ MS or BS/MBA requires careful course selection and academic dedication but opens up additional career opportunities for those students who complete the program.

The University of Texas at Dallas

Naveen Jindal School of Management

The largest of the seven schools at UT Dallas, the Naveen Jindal School of Management offers a full complement of programs at the undergraduate, graduate and executive levels. The Jindal School’s mission is to meet the challenges of a rapidly changing, technology-driven, global society by partnering with the business community to:

  • Conduct research-enhancing management knowledge
  • Deliver high-quality management education to a diverse group of undergraduate and graduate students and practicing executives
  • Develop, innovate and continuously improve programs advancing management education and practice

Degrees Offered

Bachelor of Science: Accounting, business administration, finance, global business, information technology and systems, marketing, supply chain management

Master of Science: Accounting, business analytics, finance, healthcare management, information technology and management, innovation and entrepreneurship, international management studies, management and administrative sciences, marketing, supply chain management, systems engineering and management

Master of Business Administration: Full-time, professional evening cohort, professional flex, executive, global leadership executive, healthcare management for physicians executive, project management executive

Doctor of Philosophy: International management studies, management science


  • The Naveen Jindal School of Management faculty ranks No. 16 globally in research productivity.
  • U.S. News & World Report ranks the school’s Full-Time MBA program in the top 50 programs in the U.S. and No. 16 (tied) for public universities nationwide.
  • Business Week and U.S. News & World Report rank the Naveen Jindal School of Management’s undergraduate program among the nation’s top 100 programs.

Contact Information

Recruitment Team
Naveen Jindal School of Management SM40
800 West Campbell Road
Richardson, TX 75080-3021
Phone: 972-883-5889

Office of Admission and Enrollment Services
800 West Campbell Road
Richardson, TX 75080-3021
Phone: 972-883-2270 or 1-800-889-2443