Master of Science in Marketing


The Master of Science in Marketing degree program has been specially designed to meet the needs of students in today’s marketplace, preparing those seeking higher-level positions in marketing or pursuing a graduate program to further advance their marketing knowledge.

Our Marketing Industry Advisory Board has assisted with the program design and continually monitors the coursework to ensure the curriculum is both relevant to commercial enterprises and generates future industry leaders with successful career paths. The local chapters of the American Marketing Association and American Advertising Federation are actively involved with our marketing programs and advisory board.

UT Dallas is located in the greater Dallas area, and is home or an important base to many leading marketing-driven companies and advertising agencies such as American Airlines, AT&T, The Container Store, Dr Pepper Snapple Group, Fossil, Frito-Lay, Kimberly-Clark, KBM-Wunderman, JCPenney, Pizza Hut (YUM brands), MARC Research, Mary Kay, Razor, The Richards Group, Savitz Research, Southwest Airlines, TargetBase and TracyLocke. In addition, the Telecom Corridor of high-tech business that surrounds UT Dallas is also home to several companies including Alcatel, Cisco, Ericsson, McAfee, Texas Instruments and Samsung, which require professionals proficient in marketing analytics, business development, digital marketing and product management.

Career Options

Graduates of the program seek such positions as: chief marketing officers and vice presidents, managers or analysts in functional areas such as advertising, branding, business development, customer insights, marketing analytics, digital (PPC, SEO, marketing automation, web analytics, UX), marketing management or product management.

Program Information

Students can also obtain a double MS and MBA degree by taking a total of 63 semester credit hours (assuming they meet all the degree requirements for both programs).

Application Requirements

Degree requirements: A bachelor's degree from an institution in the United States, or its equivalent (all majors are considered).

GPA: Students must maintain a 3.0 grade-point average (GPA) in both core courses and in aggregate courses to qualify for the MS degree.

Test score required: Yes

Competitive GMAT (GRE also accepted) performance based on a score that is less than five years old.

International applicants must submit a TOEFL score of at least 80 on the Internet-based test that is less than two years old.

Letters of recommendation: Minimum of one

All master's programs will require at least one letter of recommendation which can be either academic or professional.

Resume required: Yes

Admissions essay required: Yes

Personal essay outlining academic interests and goals.

Deadlines: University deadlines apply.