Spring 2020 - Undergraduate Course Descriptions

Tady, Lorraine
Discipline and Number
ARTS 3363 Section 001
M Time 1:00 PM - 3:45 PM
Course Title
Typography, Technology + Image

Description of Course:

Explores creative investigations, workshops and strategies for letter design, logo design and color in text and image projects. From brainstorming, to thumbnails, to refinement in Photoshop and Adobe Illustrator, projects give students the freedom to develop and strengthen a personal design vision.

Contemporary art and culture is visual; we are all dependent on visual images and communication. ATEC, EMAC, and interested students from all degree backgrounds will gain practical knowledge regarding visual communication and design.

Our goal is to experiment with digital technology and eye-catching design; to be bold with our decision-making; and to anticipate a sophisticated audience. Mastering the attitudes and characteristics communicated through line, shape, and color allow one to refine one's message; or, for example, allude more specifically to the ideas that create a corporate brand. Our strategic devices for manipulating layout, font design and composition are pulled from the history of design and contemporary design.

This class encourages individuals to strengthen and grow their design sensibilities. The elements and principles of design will be applied to complex problems. Strategies for idea development and problem solving will be presented. Class resources include concepts and images from early and recent design history, as well as current design dialogues, experimental design labs and contemporary design.

Required Texts:

Meggs' History of Graphic Design, any edition, by Philip B. Meggs and Alston W. Purvis

Graphic Design Essentials: Skills, Software, and Creative Solutions by Joyce Macario and Joyce Walsh Macario (2008, Paperback)

Course Requirements/Evaluation Criteria:

Projects are digital and our Computer Lab provides access to Photoshop and Adobe Illustrator. The class projects are geared for students who are familiar with Photoshop or Adobe Illustrator. Enthusiastic students with very limited digital experience may benefit from small tutorials available for reference in the Joyce Macario recommended textbook. Students may bring their own laptops or use the in-class Computer Lab.

Other requirements include participation in individual work in development critiques and group critiques.

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