Spring 2011 - Undergraduate Course Descriptions

Lynch, Michael
Discipline and Number
ATEC 4340 Section 501
M Time 7:00 PM - 9:45 PM
Course Title
Transformation through Tech

Description of Course:

This course focuses on how to change business processes through technology and also discusses strategies of companies like Apple, Google and others who have scored major successes with innovative technology based commerce practices.

Required Texts:

“Business Model Generation,” by Alexander Osterwalder & Yves Pigneur.

Course Requirements/Evaluation Criteria:

upper division standing.

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