Fall 2011 - Undergraduate Course Descriptions

Knight, Kim
Discipline and Number
EMAC 4372 Section 001
MW Time 2:30 PM - 3:45 PM
Course Title
Viral Media

Description of Course:

In this instance of EMAC 4372, we will explore the notion of “the viral” in relation to emerging media and communication. The course will begin with a look at the history of the term and its definitional and metaphorical operations, particularly in relation to computation and biology. We will then situate the term within the contemporary media landscape that produces “viral structures” that influence our engagement with media, institutions, and one another. Finally, we will place “the viral” in conversation with other theories including meme theory, the popular, spreadable media, fan culture, etc.

Required Texts:

Course Requirements/Evaluation Criteria:

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