Spring 2012 - Undergraduate Course Descriptions

Knight, Kim
Discipline and Number
COMM 3342 Section 001
W Time 4:00 PM - 6:45 PM
Course Title
Viral Media

Description of Course:

In this instance of COMM 3342, we will explore the notion of “the viral” as a mode of communication. The course will begin with a look at the history of the term and its definitional and metaphorical operations, particularly in relation to biology and computation. We will then situate the term within the contemporary media landscape that produces “viral structures” that influence our engagement with media, institutions, and one another. This includes critical attention to the ways in which viruses and viral media are represented in popular culture. Finally, we will place “the viral” in conversation with other theories including meme theory, spreadable media, fan culture, etc.

This course satisfies the studio/ensemble requirement for Arts and Performance majors. It is also an upper-division major requirement for the EMAC program.

Required Texts:


Course Requirements/Evaluation Criteria:


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