Spring 2012 - Graduate Course Descriptions
Description of Course:
In this instance of EMAC 6372, we will explore the notion of “the viral” in relation to emerging media and communication. The course will begin with a look at the history of the term and its definitional and metaphorical operations, particularly in relation to biology and computation. We will then situate the term within the contemporary media landscape that produces “viral structures” that influence our engagement with media, institutions, and one another. This includes critical attention to the ways in which viruses and viral media are represented in popular culture. Finally, we will place “the viral” in conversation with other theories including meme theory, spreadable media, fan culture, etc.
Course Requirements/Evaluation Criteria: