Spring 2013 - Undergraduate Course Descriptions
Description of Course:
Communication Research Methods (COMM 3342) will help you understand how we try to explain what exists (such as measuring current sentiment toward a product in the marketplace), understand the relationships between different variables (such as how demographics predict likely voting behavior), and analyze causal links (such as whether introducing certain stories in the news media changes public perceptions of what is important). The course will introduce you to a variety of quantitative and qualitative research methods to prepare you to critically evaluate communication research. It will also provide you with basic tools to create research designs and strategy appropriate for research questions that interest you.
Textbook: Gerianne Merrigan and Carole L. Huston, Communication Research Methods, 2e. Oxford, 2009. ISBN: 9780195314823
Course Requirements/Evaluation Criteria:
Class activities blend lectures with discussion and exercises. Graded assignments include exams to demonstrate content mastery and projects, such as critiquing others’ research and designing your own research, to demonstrate your ability to apply the theoretical foundations to real world contexts. Project-based assignments will comprise the majority of the course grade.