Spring 2013 - Undergraduate Course Descriptions

Bell, Lisa
Discipline and Number
COMM 4314 Section 001
TR Time 2:30 PM - 3:45 PM
Course Title

Description of Course:

Persuasion (COMM 4314) blends theory and practice to help students understand persuasive strategies in professional, public, and interpersonal settings. Putting the science of persuasion into practice is a complex art that does not lend itself to formulaic recipes. Therefore, this class approaches persuasion primarily through a theoretical lens, asking three main questions:
• How do attitudes work?
• How can we shift attitudes and change behaviors?
• How can we design messages to target these processes?
This theoretical approach allows students to strategize ways to increase their effectiveness as they craft persuasive appeals individually and in groups.

Required Texts:

Richard M. Perloff, The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4e. Routledge, 2010. ISBN: 978-0-415-80568-1

Course Requirements/Evaluation Criteria:

Class activities blend lecture with discussion and exercises. Assignments vary each semester but generally include exams and written analytical assignments to assess theory and oral and written projects to demonstrate strategic implementation of theoretical concepts.

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