Fall 2013 - Graduate Course Descriptions

Shen, Cuihua
Discipline and Number
EMAC 6372 Section 501
M Time 7:00 PM - 9:45 PM
Course Title
Approaches to EMAC

Description of Course:

This instance of EMAC6372 examines the implications of digital media on the ways in which people engage in community life. Students will survey the history, theory,empirical research of online communities and many of the Web 2.0 applications that are driving the growth of the social web. During the first half of the semester, students will read theoretical literature on community and communication from multiple disciplines.Classes in second half of the semester provide more in-depth examination of topic-specific online communities including gaming, health, and peer production. Although this course is grounded in theory, it is equally rooted in practice. Throughout the semester, students will be required to get familiar with various online social media tools and platforms, including blogs, wikis, social network sites, forums, virtual worlds,online games, and so on. Students will also work in teams to design communities using simple, readily available software. Therefore, the course will provide both theoretical and experiential foundations for social media researchers and practitioners to critically plan, design, implement, analyze, and participate in online communities.

Required Texts:

Building Successful Online Communities: Evidence-Based Social Design

Course Requirements/Evaluation Criteria:


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