Spring 2014 - Undergraduate Course Descriptions
Description of Course:
Persuasion (COMM 4314) blends theory and practice to help students understand persuasive strategies in professional, public, and interpersonal settings. Putting the science of persuasion into practice is a complex art that does not lend itself to formulaic recipes. Therefore, this class approaches persuasion primarily through a theoretical lens, asking three main questions:
• How do attitudes work?
• How can we shift attitudes and change behaviors?
• How can we design messages to target these processes?
This theoretical approach allows students to strategize ways to increase their effectiveness as they craft persuasive appeals.
Ann Bainbridge Frymier and Marjorie Keeshan Nadler, Persuasion: Integrating Theory, Research, and Practice, 3e. Kendall Hunt, 2013. ISBN: 978-1-4652-1791-2
Course Requirements/Evaluation Criteria:
Class activities blend lecture with discussion and exercises. Assignments vary each semester but generally include exams, written analytical assignments to assess theory, and a presentation to demonstrate strategic implementation of theoretical concepts. COMM 4314 satisfies the Written and Oral Requirement for the Certificate in Critical Communication Skills (C3).