Spring 2014 - Undergraduate Course Descriptions

Bell, Lisa
Discipline and Number
COMM 4314 Section 001
TR Time 2:30 PM - 3:45 PM
Course Title

Description of Course:

Persuasion (COMM 4314) blends theory and practice to help students understand persuasive strategies in professional, public, and interpersonal settings. Putting the science of persuasion into practice is a complex art that does not lend itself to formulaic recipes. Therefore, this class approaches persuasion primarily through a theoretical lens, asking three main questions:

• How do attitudes work?
• How can we shift attitudes and change behaviors?
• How can we design messages to target these processes?

This theoretical approach allows students to strategize ways to increase their effectiveness as they craft persuasive appeals.

Required Texts:

Ann Bainbridge Frymier and Marjorie Keeshan Nadler, Persuasion: Integrating Theory, Research, and Practice, 3e. Kendall Hunt, 2013. ISBN: 978-1-4652-1791-2

Course Requirements/Evaluation Criteria:

Class activities blend lecture with discussion and exercises. Assignments vary each semester but generally include exams, written analytical assignments to assess theory, and a presentation to demonstrate strategic implementation of theoretical concepts. COMM 4314 satisfies the Written and Oral Requirement for the Certificate in Critical Communication Skills (C3).

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