Spring 2015 - Undergraduate Course Descriptions
Description of Course:
The course will emphasize the critical evaluation of persuasive messages and the design of persuasive appeals. By merging theory and practice, students will focus on an understanding of persuasive techniques as a mean for influencing attitudes, beliefs, opinions, and actions in a variety of contexts, including business, politics, interpersonal interactions, and via media and technology-based communication. Prerequisites: RHET 1302 .
Course Requirements/Evaluation Criteria: