ARS Research Colloquia Series of the UT Dallas ATEC/EMAC Programs presents their first Colloquium on Wednesday, Feb. 13 at 12:30 pm

Wednesday, February 13, 2013, 12:30 p.m. – 1:30 p.m.
Venue: ATEC 1.606
Season: 2012-13

Mobile Augmented Reality Apps: Some Fundamental Research Challenges and Commercial Opportunities

Dr. Shoshana Loeb

2M Companies

Wednesday, February 13, 2013, at 12:30 p.m.

ATEC Conference Room, ATC 1.606


Augmented reality applications are gaining popularity in a wide range of domains and particularly for mobile devices. The effectiveness of these applications is critically dependent on solving a set of research problems that are "AI hard" with unprecedented scale and scope. In the talk we will look at various aspects of augmented reality applications and discuss the nature of the progress so far and research trends moving forward. We will conclude with a look at the various commercial opportunities on the horizon.


Dr. Loeb has a proven track record in creating and growing disruptive high tech organizations and businesses. At 2M Companies she is dividing her time between growing the intellectual assets of the investment portfolio and creating new business concepts that further the mission of 2M. Prior to joining 2M Shoshi was a chief scientist and executive director at the Applied Research organization at Telcordia Technologies (formerly, Bell Communications Research and Bell Labs and now part of Ericsson). Prior, she was the founder and CEO of Elity Systems, a venture backed software startup that is now owned by IBM. Shoshi holds an award-winning Ph.D. in Mathematics from The Weizmann Institute of Science, in Israel and was a Post-Doctoral Fellow in Artificial Intelligence at Yale University. She holds several US patents, authored numerous publications and coauthored the book “The Fabric of Mobile Services: Software Paradigms and Business Demands” (Wiley, 2009) and is now working on a book on "Information Filtering and Personalization" that was accepted for publication by Springer Verlag. Shoshi was Executive in Residence at Murex Investments and is on the investment advisory board of Ben Franklin Technology Partners of Southeastern Pennsylvania. Shoshi moved to Dallas from Philadelphia last year. She grew up on a farm in Israel and enjoys family, hiking, and writing fiction.

February Colloquia Speakers:

Monday, Feb. 18, Professor Sarah Kenderdine, City University of Hong Kong

Thursday, Feb. 28, Professor Charles Gere, Lancaster University, UK

The ATEC/EMAC Colloquium Committee welcomes suggestions for speakers visiting the metroplex or from the metroplex. Please send your suggestions to one of the Colloquium Committee Members: Professors Roger Malina and Mihai Nadin; co-chairs:  Andrew Famiglieti, Paul Fishwick, Mona Kasra and Bonnie Pitman.

For more information contact:
Charlotte Mason
[email protected]

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